Strategic Objective Highlights

March 2019

As a part of ASHA's Strategic Pathway, the ASHA Board of Directors established eight Strategic Objectives designed to dramatically change:

  • the way we practice and how we are paid for our services
  • the way others perceive and value the services we provide
  • the science underlying service delivery
  • what our membership looks like
  • our partners for addressing communication and related disorders here and around the world

For each of the Strategic Objectives included in ASHA's Strategic Pathway to Excellence, an owner was assigned, an objective outcome was developed, and work is underway toward those outcomes. Following are highlights of each Strategic Objective and contact information for the Objective Owner.

Strategic Objective #1: Expand data available for quality improvement and demonstration of value

Objective Owner
Rob Mullen, Director, National Center for Evidence-Based Practice in Communication Disorders (
ASHA has advanced large-scale databases and outcomes measurement efforts to enable practice improvements, demonstrate value to external parties, and inform client choice.
  • Integration of Pre-Kindergarten and Adult SLP NOMS, along with the addition of school-age populations, into a single NOMS registry for SLP Healthcare Ages 3–Adult
  • Building an Audiology NOMS registry
  • Incorporating patient-reported outcomes measures into all NOMS registries

Strategic Objective #2: Advance Interprofessional Education and Interprofessional Collaborative Proactice (IPE/IPP)

Objective Owner
Loretta Nunez, MA, AuD, CCC-A/SLP, FNAP, Director, Academic Affairs & Research Education (
Academic programs employ IPE approaches to personnel preparation and both students and ASHA members engage in Interprofessional collaborative practice
  • ASHA retained The Reis Group, a communications consulting firm, to assist with developing high impact messaging and resources to advance IPE/IPP.
  • A Faculty Development Institute is being planned for September 2019 to support CSD faculty to develop and implement curricular enhancements that incorporate four areas into CSD curricula directly related to the future of learning and work: Evidence-based Practice, Interprofessional Education and Collaborative Practice, Working at the Top of One’s License, and Cultural Competency.
  • ASHA is offering a stipend program in 2019 to support ASHA members who attend the Interprofessional Education Collaborative (IPEC) Faculty Development Institutes as part of an interprofessional team.
  • Identifying and disseminating IPE/IPP scholarship resources (e.g., systematic reviews, research agendas, implementation science models, and funding opportunities) that support research in IPE/IPP conducted by members of the CSD discipline.
  • Information and resources about IPE/IPP, the competencies, and its value to clinical outcomes shared via meetings, presentations, exhibits, ASHA publications, ASHA Convention and ASHA Connect.
  • IPE/IPP resources include ASHA webpages, IPP in Action! Video, SIG eBook, 2-hr free webinar, IPP quiz, brochure promoting the value of IP collaboration with SLPs and AUDs, case scenario rubrics, and patient/client perspective videos.
  • Collaborations with more than 20 related professional organizations and state associations to advance IPE/IPP.
  • Links to seminal reference documents, instructional videos and conferences available from other IPE/IPP related organizations are disseminated on an ongoing basis.
  • IPP competencies are incorporated into ASHA’s Scope of Practice for Audiology, Scope of Practice for SLP, ASHA’s Code of Ethics, CAAAccreditation standards, CFCC certification standards, and Academic Affairs Board recommendations for undergraduate education in CSD.

Strategic Objective #3: Enhance the generation, publication, knowledge translation, and implementation of clinical research

Objective Owner
Margaret Rogers, PhD, Chief Staff Officer for Science and Research (
ASHA has enhanced the generation, publication, knowledge translation, and implementation of clinical research


  • Three years after participating in the Pathways program, 81% (34/42) of the participants from 2013, 2014, & 2015 had applied for research funding & 52% (22/42) were awarded funding.
  • Five years after participating in the Lessons for Success program, 91% (81/89) of the participants had applied for research funding & 81% (72/89) were awarded funding.
  • Three years after participating in the Clinical Practice Research Institute (CPRI), 69% of the scientists who participated between 2013-2017 were awarded R01 funding from NIH.

Publication and Knowledge Translation

  • Perspectives became a scholarly review journal as of January 2019.
  • At the end of 2018, the ASHA Journals program transitioned to a new platform – Atypon, which supports greatly enhanced functionality at a reduced cost compared to the previous platform.
  • Many knowledge translation tools and strategies have been implemented to draw greater attention to research published in the ASHA journals. These efforts have contributed to the Journals program meeting the targeted goal set in 2015 of a 30% increase in the number of full text downloads (from 1,141,574 to 1,669,387).
  • In just one year, there was a 21% increase in the number of page views across ASHA's Practice Portal and Evidence Maps (from 8,012,375 in 2017 to 9,894,567 in 2018).


  • The Clinical Research, Implementation Science, and Evidence-based Practice (CRISP) committee developed a five-article forum for the 2019 launch of Perspectives as a scholarly review journal on "New Approaches to Advancing the Translation of Research into Practice in Real World Settings."
  • Members of the CRISP committee also presented a 2-hour seminar at the 2018 ASHA Convention on "Revolutionary Approaches to Advancing the Translation of Research into Real-World Settings."
  • The CRISP committee also developed a new program that launched in 2019 to advance the conduct of Dissemination and Implementation Science in CSD – the Dissemination and Implementation Travel Award (DISTAnce). This mentoring program supports scientists to incorporate implementation science into their next federal research grant proposal and also provides funds to support the awardee’s and mentor’s joint attendance at the AcademyHealth Conference on the Science of Dissemination and Implementation in Health.

Strategic Objective #4: Enhance service delivery across the continuum of care to increase value and access to services

Objective Owner
Lemmietta McNeilly, PhD, CCC-SLP, CAE, FNAP, ASHA Fellow, Chief Staff Officer for Speech-Language Pathology (
Enhanced service delivery across the continuum of care to increase value and access to services
  • Completed information and resources for members
  • Post our retreat we are implementing plans for advancing Top of the License Practice across the professions more progressively with additional teams for each topic and includes additional staff across the office.
  • Service Delivery webpage 
    • Includes access to resources on varied clinical practice issues (functional goal clinical case studies using the ICF framework and handouts on clinical practice documentation and reimbursement issues)
  • Completed a Session at NBASLH Conference in Charlotte, North Carolina
  • Participated in a joint session at CAPCSD designed to facilitate faculty engagement in SO 2, 3, 4 and 8.
  • Planning a Faculty Professional Development Institute in the Fall 2019.
  • Credentialing project for support personnel in audiology and speech-language pathology is on target.
  • Submitted two sessions for ASHA 2019 Convention on SO4 topics.

Strategic Objective #5: Increase influence and demonstrated value of audiology and speech-language pathology services

Objective Owner
Jeffrey P. Regan, MA, Director of Government Relations and Public Policy (
ASHA members play an active role in reimbursement processes, effectively demonstrating the value of their services, and empowering and educating patients and clients to understand access and reimbursement
  • As of December 31, 2018, 41,375 advocacy actions were taken by ASHA members through CQ Engage.
  • ASHA-PAC donors increased from 6,493 in 2017 to 6,947 in 2018 - a total of 454 new donors which is a 7% increase from last year.
  • A draft guideline for Autism Spectrum Disorder is being finalized as the launch page for ASHA's "Clinical Claims Review Portal" initiative.
  • Significant data has been collected and analyzed on the status of coverage for telepractice in states. Nearly 25 state Medicaid programs continue to cover telepractice services. This data will be used for enhanced member education activities.
  • As of December 31, 2018, 40 states have adopted a single license for audiology and 20 states have adopted a single license for speech-language pathology.
  • As of March 2019, model interstate compact legislation has been completed by the Council on State Governments. This model bill will be shopped to targeted states beginning in August 2019.

Strategic Objective #6: Increase the diversity of the membership

Objective Owner
Mike Skiados, CAE, Director, Membership (
Increased diversity of ASHA members in the areas of individuals from underrepresented racial and ethnic backgrounds, Bilingual Service Providers, and men.
  • Continued implementation of communications plans for potential members from underrepresented racial and ethnic backgrounds, Bilingual Service Providers, and men.
  • Developing Recruitment Campaign to drive traffic to the recently launched Recruitment Microsite
  • Mailed targeted career materials that relate to race and ethnicity to guidance counselors in schools with a STEM focus and a diversity among the students of over 75%. Working with Multicultural Constituency Groups to develop implementation plans to further distribute these targeted materials.
  • Implemented new mentor matching tool to help increase capacity of matching and serving mentoring pairs. This allowed for 383 matched pairs in the Student to Empowered Professional (S.T.E.P.) mentoring program, which focuses on individuals from underrepresented racial and ethnic backgrounds. This could serve as a future platform for mentoring pairs for males and other possible minority groups.
  • Continued promotion of being a Bilingual Service Provider through benefits and self-identification webpage. 

Strategic Objective #7: Enhance international engagement

Objective Owner
Lily Waterston, MA, Director, International Programs (
ASHA is engaged internationally with service providers, educators, scientists and other groups to proliferate research, and improve professional preparation and service delivery
  • Partnering with the Pan American Health Organization (PAHO), Regional Office for the Americas of the World Health Organization (WHO): to strengthen knowledge and build capacity of professionals and organizations in selected countries. In 2013: Honduras, El Salvador and Guyana. In 2016: Paraguay. In 2017: Belize. In 2019: Ecuador. PAHO approved ASHA’s application to renew its official status as Non-State Actor (NSA) in 2018. ASHA received a 2018 American Society of Association Executives (ASAE) Summit Award for its Country Capacity Building Initiative with PAHO/WHO.
  • Increasing the outreach and numbers of the International Affiliates (IAs): Increased to 553 IAs in 58 countries as of 12/31/18. Developing resources and regional strategies to better serve this audience improve exchanges and increase affiliation.
  • Collaborating with WHO and the International Communication Project (ICP) for public awareness campaigns: ASHA continues to advise WHO on its "Make Listening Safe" global campaign. For the third year in a row, an ASHA social media campaign is promoting World Hearing Day (March 3). ASHA continues to play a strategic role with ICP; publishing a quarterly e-newsletter and developing social media campaigns.
  • Partnering with international organizations for joint conferences in different regions of the world: ASHA partnered with the Brazilian Academy of Audiology and the Brazilian Association of Speech-Language Pathology and brought ASHA speakers to their annual conference on April 11–13, 2019 in Foz do Iguaçu, Brazil.
  • Participating in WHO and PAHO high-level meetings: ASHA, as NSA in official relations with PAHO, is invited as “observer” to these meetings. ASHA is a founding member of the Global Rehabilitation Alliance.
  • Increasing publications from authors outside the U.S.: As of 12/31/18, there were 529 international authors. ASHA Journals Academy includes information on translation services and resources for non-English speakers.

Strategic Objective #8: Increase members' cultural competence

Objective Owner
Vicki Deal-Williams, MA, CCC-SLP, FASAE, CAE, Chief Staff Officer for Multicultural Affairs (
ASHA members competently address cultural/linguistic influences on service delivery outcomes
  • Conducting a faculty development institute to increase cultural literacy; collaborating to establish a mechanism for impelling curricular content across several topics that can lead to transformation of clinical practice, including cultural competence
  • Establishing a measure of preparation for providing services to culturally and linguistically diverse populations through survey of Early Career Professionals
  • Revising and revamping existing OMA resources and tools; continuing development of Practice Portal pages with information addressing culture and language as relevant.
  • Designing an interactive, engagement experience to increase culturally competent clinical decision-making and increasing the awareness and use of cultural competence resources.
  • The Ad Hoc Committee on Language Proficiency recommended a definition and description of language proficiency and related recommendations to the Board of Directors designed to facilitate consistency in determinations of language proficiency for clinical practice.
  • Providing an online tool for language training and practice for individuals looking to improve their ability to speak a second language; the tool also provides training and practice for English language learners looking to improve their English proficiency.
  • Promoting cultural competence through activities planned to celebrate and commemorate the 50th anniversary of the Office of Multicultural Affairs. 

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