Strategic Objective Highlights

September 2019 (updated biannually)

As a part of ASHA's Strategic Pathway, the ASHA Board of Directors established eight Strategic Objectives designed to dramatically change:

  • the way we practice and how we are paid for our services
  • the way others perceive and value the services we provide
  • the science underlying service delivery
  • what our membership looks like
  • our partners for addressing communication and related disorders here and around the world

For each of the Strategic Objectives included in ASHA's Strategic Pathway to Excellence, an owner was assigned, an objective outcome was developed, and work is underway toward those outcomes. Following are highlights of each Strategic Objective and contact information for the Objective Owner.

Strategic Objective #1: Expand data available for quality improvement and demonstration of value

Objective Owner
Rob Mullen, Director, National Center for Evidence-Based Practice in Communication Disorders (
ASHA has advanced large-scale databases and outcomes measurement efforts to enable practice improvements, demonstrate value to external parties, and inform client choice.
  • Integration of Pre-Kindergarten and Adult SLP NOMS, along with the addition of school-age populations, into a single NOMS registry for SLP Healthcare ages 3–adult
  • Building an Audiology NOMS registry
  • Incorporating patient-reported outcomes measures into all NOMS registries

Strategic Objective #2: Advance Interprofessional Education and Interprofessional Collaborative Practice (IPE/IPP)

Objective Owner
Loretta Nunez, MA, AuD, CCC-A/SLP, FNAP, Director, Academic Affairs & Research Education (
Academic programs employ IPE approaches to personnel preparation and both students and ASHA members engage in Interprofessional collaborative practice
  • ASHA retained The Reis Group, a communications consulting firm, to assist with developing high impact messaging and resources to advance IPE/IPP.
  • A Faculty Development Institute was held September 20–22, 2019, to support CSD faculty implementing curricular enhancements Evidence-Based Practice, Interprofessional Education and Collaborative Practice, Cultural Competence, and Working at the Top of One’s License.
  • ASHA is offering a stipend program in 2019 to support ASHA members who attend the Interprofessional Education Collaborative (IPEC) Faculty Development Institutes as part of an interprofessional team.
  • Identifying and disseminating IPE/IPP scholarship resources (e.g., systematic reviews, research agendas, implementation science models, and funding opportunities) that support research in IPE/IPP conducted by members of the CSD discipline.
  • Information and resources about IPE/IPP, the competencies, and its value to clinical outcomes shared via meetings, presentations, exhibits, ASHA publications, ASHA Convention, and ASHA Connect.
  • IPE/IPP resources include ASHA webpages, IPP in Action! Video, SIG eBook, 2-hr free webinar, brochure promoting the value of IP collaboration with SLPs and AUDs, case scenario rubrics, and patient/client perspective videos.
  • Collaborations with more than 20 related professional organizations and state associations to advance IPE/IPP.
  • Links to seminal reference documents, instructional videos, and conferences available from other IPE/IPP related organizations are disseminated on an ongoing basis.
  • IPP competencies are incorporated into ASHA's Scope of Practice for Audiology, Scope of Practice for SLP, ASHA's Code of Ethics, CAA Accreditation standards, CFCC certification standards, and Academic Affairs Board recommendations for undergraduate education in CSD.

Strategic Objective #3: Enhance the generation, publication, knowledge translation, and implementation of clinical research

Objective Owner
Margaret Rogers, PhD, Chief Staff Officer for Science and Research (
ASHA has enhanced the generation, publication, knowledge translation, and implementation of clinical research


  • Pathways: Three years after the program, 81% (34/42) had applied for research funding and 52% (22/42) were awarded funding.
  • Lessons for Success: Five years after the program, 91% (81/89) had applied for research funding, 81% (72/89) were awarded funding, and 63% of those who submitted to NIDCD received funding.
  • Clinical Practice Research Institute (CPRI): Three years after the program, 69% were awarded R01 funding from NIH.
  • ASHA Faculty Development Institute (AFDI)* launched successfully, with 63 CSD faculty participating this September at the inaugural conference. AFDI 2019 focused on academic preparation in four of the Strategic Pathway areas: EBP, IPE, Cultural Competence, and Top of License. 

Publication and Knowledge Translation

  • Perspectives has successfully transitioned into being a scholarly review journal and the many moving parts are coming into alignment with the Journals program.
  • Editorial Manager* is the new manuscript submission and review platform for the ASHA Journals (it used to be ScholarOne). The new platform decreased costs and enabled much needed functionality given the rapid growth in submissions to the ASHA Journals over the past four years (there will be approximately 2,500 submissions in 2019 compared to ~1,500 in 2016, which is about a 46% increase).
  • ASHA Voices* is ASHA's new podcast series produced by The ASHA Leader. Links to the podcasts can be found on The Leader Live website. 
  • Evidence-Based Clinical Practice Guidelines (CPGs)* – ASHA's first foray in developing CPGs has begun with the following two topics:
    1. Value of aural rehabilitation for adults with hearing loss
    2. Value of SLP services for adults with acquired brain injury.


  • The Clinical Research, Implementation Science, and Evidence-based Practice (CRISP) committee developed a five-article forum for the 2019 launch of Perspectives as a scholarly review journal on "New Approaches to Advancing the Translation of Research into Practice in Real World Settings."
  • A 2-hour master class on "Planning for Success: Getting Researcher-Practitioner Partnerships Off to a Good Start" will be presented by members of the CRISP committee at the 2019 ASHA Convention.
  • Dissemination and Implementation Travel Award (DISTAnce)* is a new program launched in 2019 to advance the conduct of dissemination and implementation science in CSD. This mentoring program supports scientists to work with their mentors on incorporating implementation science into their next federal research grant proposal. The travel award provides funds to support the awardee and mentor to attend the annual AcademyHealth Conference on the Science of Dissemination and Implementation in Health in December.

*Denotes a new program, product, or service in 2019.

Strategic Objective #4: Enhance service delivery across the continuum of care to increase value and access to services

Objective Owner
Lemmietta McNeilly, PhD, CCC-SLP, CAE, FNAP, ASHA Fellow, Chief Staff Officer for Speech-Language Pathology (
Enhanced service delivery across the continuum of care to increase value and access to services
  • Completed information and resources for members
  • Post our retreat, we are implementing plans for advancing Top of the License Practice across the professions more progressively with additional teams for each topic and includes additional staff across the office.
  • Service Delivery webpage 
    • Includes access to resources on varied clinical practice issues (functional goal clinical case studies using the ICF framework and handouts on clinical practice documentation and reimbursement issues)
  • Completed a Session at NBASLH Conference in Charlotte, North Carolina
  • Participated in a joint session at CAPCSD designed to facilitate faculty engagement in SO 2, 3, 4, and 8.
  • Planning a Faculty Professional Development Institute with Objective owners of SO 2, 3, 4, and 8 on September 20–22, 2019, and completed the orientation webinar.
  • Credentialing project for support personnel in audiology and speech-language pathology is on target.
  • Submitted two sessions for ASHA 2019 Convention on SO 4 topics.
  • Continued work on development of the certification of SLPAs and Audiology Assistants modules.
  • Technical update on the SLPA Scope of Practice document.

Strategic Objective #5: Increase influence and demonstrated value of audiology and speech-language pathology services

Objective Owner
Jeffrey P. Regan, MA, Director of Government Relations and Public Policy (
ASHA members play an active role in reimbursement processes, effectively demonstrating the value of their services, and empowering and educating patients and clients to understand access and reimbursement
  • The ASHA Private Payer Portal launched, which contains information for private payers on the value of audiology and speech-language pathology services for specific conditions.
  • An annual ASHA Private Payer Summit launched, which brings representatives from private payers and ASHA to discuss emerging and critical issues pertaining to the coverage and value of audiology and speech-language pathology services. The near-term goal of the summit initiative is to establish and cultivate strategic relationships with private payer staff, including medical directors and claims reviewers. The long-term goal of the summit initiative is to ensure continuous robust coverage of and reimbursement for audiology and SLP services, and a reduction in the number of claims denials.
  • As of October 31, 2019, 41 states have adopted a single license for audiology and 25 states have adopted a single license for speech-language pathology.
  • The draft model Interstate Compact legislation has been completed. A successful summit was held in August 2019, during which the draft model was shared with legislators from 15 states. State legislation is expected to be introduced next year.

Strategic Objective #6: Increase the diversity of the membership

Objective Owner
Director of Membership
Increased diversity of ASHA members in the areas of individuals from underrepresented racial and ethnic backgrounds, Bilingual Service Providers, and men.
  • Continued implementation of communications plans for potential members from underrepresented racial and ethnic backgrounds, Bilingual Service Providers, and men.
  • Developing Recruitment Campaign to drive traffic to the recently launched Recruitment Microsite. This campaign will be driven through paid search in order to reach the target audience for two separate campaigns, 17–20 year-old individuals from underrepresented racial and ethnic populations and 17–20 year-old males. Campaign to begin January 1, 2020.
  • Mailed targeted career materials that relate to race and ethnicity to guidance counselors in schools with a STEM focus and a diversity among the students of over 75%. Working with Multicultural Constituency Groups to develop implementation plans to further distribute these targeted materials.
  • Implemented new mentor matching tool to help increase capacity of matching and serving mentoring pairs. This allowed for 383 matched pairs in the Student to Empowered Professional (S.T.E.P.) mentoring program, which focuses on individuals from underrepresented racial and ethnic backgrounds. This could serve as a future platform for mentoring pairs for males and other possible minority groups.
  • Continued promotion of being a Bilingual Service Provider through benefits and self-identification webpage. 

Strategic Objective #7: Enhance international engagement

Objective Owner
Lily Waterston, MA, Director, International Programs (
ASHA is engaged internationally with service providers, educators, scientists and other groups to proliferate research, and improve professional preparation and service delivery
  • Partnering with the Pan American Health Organization (PAHO), Regional Office for the Americas of the World Health Organization (WHO): to strengthen knowledge and build capacity of professionals and organizations in selected countries. In 2013: Honduras, El Salvador and Guyana. In 2016: Paraguay. In 2017: Belize. In 2019: Ecuador. PAHO approved ASHA’s application to renew its official status as Non-State Actor (NSA) for 2018–2020. ASHA received a 2018 American Society of Association Executives (ASAE) Summit Award for its Country Capacity Building Initiative with PAHO/WHO.
  • Increasing the outreach and numbers of the International Affiliates (IAs): Increased to 553 IAs in 58 countries as of 12/31/18. Developing resources and regional strategies to better serve this audience, improve exchanges, and increase affiliation.
  • Collaborating with WHO and the International Communication Project (ICP) for public awareness campaigns: ASHA continues to advise WHO on its "Make Listening Safe" global campaign and promoting World Hearing Day (March 3). ASHA and ICP founding organizations highlighted communication disability at the UN Conference of State of Parties to the Convention on the Rights of Persons with Disabilities in New York.
  • Partnering with international organizations for joint conferences in different regions of the world: ASHA partnered with the Brazilian Academy of Audiology and the Brazilian Association of Speech-Language Pathology and Audiology and brought ASHA speakers to their annual conference on April 11–13, 2019 in Foz do Iguaçu, Brazil.
  • Participating in WHO and PAHO high-level meetings: ASHA, as NSA in official relations with PAHO, is invited to these meetings: 2nd Global Rehabilitation Alliance meeting; PAHO/NIH Workshop on Rehabilitation and Assistive Technology in the Americas; 2nd WHO Rehabilitation 2030 meeting; Health Policy and Systems Research Agenda for Rehabilitation; PAHO Executive Committee; PAHO Directing Council. ASHA is a new member of the World Hearing Forum.
  • Increasing publications from authors outside the U.S.: As of 12/31/18, there were 529 international authors. ASHA Journals Academy includes information on translation services and resources for non-English speakers.

Strategic Objective #8: Increase members' cultural competence

Objective Owner
Vicki Deal-Williams, MA, CCC-SLP, FASAE, CAE, Chief Staff Officer for Multicultural Affairs (
ASHA members competently address cultural/linguistic influences on service delivery outcomes
  • ASHA Board of Directors approved a definition and description of language proficiency and related recommendations to facilitate consistency in determinations of language proficiency for clinical practice.
  • A Faculty Development Institute was held September 20–22, 2019, to support CSD faculty implementing curricular enhancements for Evidence-Based Practice, Interprofessional Education and Collaborative Practice, Cultural Competence, and Working at the Top of One's License.
  • Establishing a measure of preparation for providing services to culturally and linguistically diverse populations through a survey of Early Career Professionals
  • Revising and revamping existing OMA resources and tools; addressing culture and language in all ASHA Practice Portal pages where relevant
  • Designing an engagement experience that provides information and resources for increasing one’s culturally competent clinical decision-making
  • Offering an online pilot language training program to provide opportunities for practice for members looking to improve their ability to speak a second language, including English language learners pursuing training and practice for improving their English proficiency
  • Promoting cultural competence through activities that celebrate and commemorate the 50th anniversary of the Office of Multicultural Affairs

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