Market Analysis

Business Plan

Describe the Industry and Your Competition

  • Industry resources
  • ASHA resources to assist with competition
    • Member counts - find out how many certified SLPs or audiologists are in your state; has general breakdown of where members are working to give you a sense of how many of that state number may work in your setting
    • Member directory - use to find other members in your city who are providing services in a similar setting as you
    • ASHA ProFind -use to find others who are listed as working with the same age range as you intend to work- not an exhaustive list
  • Other resources to identify competition
    • Local phone listings
    • Internet search of practices in your area
    • Attend local small business meetings and network to find out who else in working in your area
    • Attend state or local speech and hearing association meetings; join the private practice section if one exists
    • SCORE competitive analysis template
  • Questions About Your Competition

Identify your Target Market

  • Who do you plan to serve?
    • Children
    • Infants and toddlers
    • Preschool
    • School-age
    • Adults
    • Specific disorders only (e.g., voice, stuttering, cochlear implants)
    • Specific practice areas only (e.g., reading, accent modification, pragmatics)
    • Payer source (e.g., Medicare, Medicaid, private insurance, private pay)

Identify your Anticipated Market Share

ASHA Corporate Partners