Questions About Your Competition

  • Who are your competitors?
  • How does/will your business measure against the competition?
  • What sets your business apart from other similar businesses?
  • Will your product or service meet a need for an underserved market?
  • How will you promote your business?
  • Are there sufficient customers for your business?

Adapted from "Start Smart! Developing a Business Plan for Success," presented at the ASHA Health Care 2009 and Business Institute by Shari Robertson, PhD.

ASHA Corporate Partners