Questions About Your Competition
- Who are your competitors?
- How does/will your business measure against the competition?
- What sets your business apart from other similar businesses?
- Will your product or service meet a need for an underserved market?
- How will you promote your business?
- Are there sufficient customers for your business?
Adapted from "Start Smart! Developing a Business Plan for Success," presented at the ASHA Health Care 2009 and Business Institute by Shari Robertson, PhD.