Consider this your chance to make a good first impression. The cover letter will be the first thing the bank sees as they consider whether or not to invest in your business. You want to make a good impression. Some tips from morebusiness.com:
Keep the cover letter short-1 or 2 pages
Address it to a specific person, if possible
Use the proper format
Be clear about why your practice would be a good investment for the bank
The American Speech-Language-Hearing Association (ASHA) is the national professional, scientific, and credentialing association for 228,000 members and affiliates who are audiologists; speech-language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology assistants; and students.