Marketing and Sales Plan
Business Plan
Identify to Whom you can Market your Services
- Local physicians
- Early intervention agencies
- Local school districts
- Preschools/child care centers
- Adult day care centers
- Local parent groups
- Local theatre or singing groups
- Area businesses
- Other
Describe the Demand for your Services
- How many people need or want your services?
- Is there a specific need in your geographic area (not enough SLPs, high incidence of hearing loss, no SLPs or audiologists that evaluate or treat the disorder areas you intend to address)?
- Will people pay for your services (is the community able to afford your services, is there a reimbursement system in place to pay for them)?
How will you Market Yourself to the Identified Referral Sources?
- Web page
- E-mails
- Social media
- Direct mails
- Personal visits
- Advertisements
Describe your Sales Strategy
- Will you hire salespeople?
- Who are your distributors?
- How will you manage sales?
- Sales strategy information
- SCORE sales forecast template
