Director, Sales and Corporate Partnerships

Posting Date: 4/2/2024

Location: Rockville, MD

Cluster/Team: Marketing & Sales Cluster / Corporate Partnerships Team

Coach: Chief Marketing and Sales Officer

Salary Range (Non-Negotiable): $126,639 – $140,710

FLSA Exemption Status: Exempt

As the Director of Sales and Corporate Partnerships, you'll be at the forefront of developing and executing a comprehensive strategy to shape the vision for driving non-dues revenue growth and fostering mutually beneficial relationships for our association, members, and partner organizations.

Everyday you’ll

Lead and coach a sales team by providing guidance, support, and motivation so that they can achieve their goals.

  • Build and nurture relationships with existing and potential Corporate Partners and organizations.
  • Push the boundaries of what’s possible, exploring new avenues for innovation and growth.

 To thrive in this role, you need to

 Develop and implement innovative sales strategies to drive revenue growth.

  • Identify new opportunities and offer solutions to companies who want to reach ASHA members.
  • Build and nurture relationships with both internal and external stakeholders.
  • Share stories of success and celebrate wins with the team.


As Director, Sales and Corporate Partnerships, you will be responsible for developing and executing a comprehensive strategy for Corporate Partnerships and sales to drive non-dues revenue and foster mutually beneficial relationships for the association, members, and organizations. ASHA’s Corporate Partnership program is a marketing agreement between ASHA and the commercial entity. The position fosters and manages commercial relationships to maximize the value of saleable assets, ASHA marks and logos, and other exposure opportunities. The position coaches staff and oversees the management and sale of sponsorships, mailing lists, product advertising, and Organizational Sales of ASHA Professional Development. This position is responsible for managing the annual budget.


  1. Sales Strategy and Planning: Formulate and implement a strategic plan for sales and corporate partnerships. Collaborate on pricing strategies, product launches, and market positioning. Provide insight and advice on emerging trends to drive marketing and sales excellence, share competitive market information, and support strategic deal closures.
  2. Negotiation and Contract Management: Lead negotiations, structure partnership agreements, and ensure compliance with established terms. Manage ongoing relationships to maximize value for both parties.
  3. Cross-functional Collaboration: Lead efforts to educate staff, volunteers, and organizations on the mutual benefits of integrating corporate partnerships into organizational initiatives. Collaborate with internal stakeholders to meet mutually desired goals. Liaison and include Career Management Services staff in the selling process.
  4. Revenue generation: Meet or exceed revenue targets through the development and execution of innovative programs.
  5. Stakeholder engagement: Cultivate and maintain strong relationships with existing organizations and companies, ensuring their ongoing satisfaction and involvement.
  6. Coaching: Lead a motivated team and ensure employees have the support and resources needed to be successful in accomplishing their goals. Foster collaboration to maximize sales efforts.


Knowledge Typically Acquired Through

  • Bachelor’s degree in business administration with a concentration in sales, marketing or related areas preferred.
  • Proven track record of successfully developing and managing corporate partnerships including 7-10 years of previous partnership, sponsorship sales, and development experience (having procured at least $500k in sponsorships or related sales).

Scope and Depth of Technical Skills/Knowledge

  • Demonstrated strong sales experience.
  • Excellent strategic planning skills.
  • Excellent communication and presentation skills.
  • Strong track record of corporate relationship building and closing deals.
  • Excellent writing and organizational skills.
  • Demonstrated ability to be an effective negotiator.
  • Ability to lead, coach, and supervise direct reports.
  • Experience with Salesforce.

Scope and Depth of Non-Technical Skills/Knowledge

  • Strong project management skills and individual initiative.
  • Demonstrated ability to collaborate effectively across departments and with external stakeholders.
  • Results oriented, with a focus on meeting or exceeding revenue targets.
  • Curious mindset with a willingness to explore new opportunities and innovative ideas.
  • Excellent organizational skills with attention to detail.
  • Collaborate effectively in teams and across departmental boundaries.
  • Strong facilitation, team building, and coaching skills.
  • Demonstrated ability to manage numerous projects simultaneously while under pressure and meet deadlines.
  • Ability and flexibility to travel.


ASHA Corporate Partners