Strategic Pathway to Excellence
ASHA's Strategic Plan
Vision
Making effective communication, a human right, accessible and achievable for all.
Mission
We are a dynamic community of audiologists, speech-language pathologists, scientists, assistants, and other affiliated professionals, dedicated to transforming lives. Through partnership and collaboration, we advance science, foster excellence in education and professional practice, establish standards, and advocate for accessible and quality care for all.
ASHA's Core Values
- We are two professions, with a shared purpose, that are stronger together.
- Scientifically based professional practice advances the discipline of human communication sciences and disorders.
- Collaboration, diversity, equity, inclusion, innovation, and integrity are essential and indispensable in our work.
- We are member-centric and people-focused at our core.
Strategic Themes—"Pillars of Excellence"
Strategic Themes are the main focus areas of the Association's strategy and the key areas in which the Association must excel in order to achieve its vision, mission, and strategy. Following are ASHA's four strategic themes:
- Two Professions, One Vision
- Scientifically Based Professional Practices
- Advocacy
- The Member Experience
Strategic Objectives
The Strategic Objectives are ambitious and future-focused, requiring both sustained operational excellence and innovative approaches. They define the areas where ASHA must lead transformative change to deliver greater value for members and strengthen the professions are:
- Members and affiliates are actively engaged with ASHA (Association)
Members and affiliates are connected to ASHA and the CSD community in ways that are relevant and meaningful to them.
- ASHA-certified professionals are competent to work in the future (Discipline)
ASHA provides frameworks and resources to advance knowledge and skills for professional growth and for delivering high-impact outcomes.
- Professions are highly visible and respected (Professions)
People know what CSD professionals do and the value they provide.
For additional information related to ASHA's Strategic Pathway to Excellence, please contact Rozsa Felix, Senior Director, Office of Business Excellence, at rfelix@asha.org.
