FAQs About Corporate Partnership

• What is an ASHA Corporate Partnership?
• How can a company become an ASHA Corporate Partner?
• How does ASHA decide who becomes a Corporate Partner?
• How does ASHA evaluate corporate sponsorships and partnerships?
• What if I have questions about a Corporate Partner?
• What are the levels of Corporate Partnership? What do they represent?
• Why does ASHA call companies “Corporate Partners” instead of “Sponsors”?

What is an ASHA Corporate Partnership?

ASHA’s Corporate Partnership program offers companies a unique, year-long marketing opportunity to build relationships with ASHA’s 200,000+ audiology and speech-language pathology members and their clients through a customized, year-long marketing plan. Funds generated from this program help support ASHA activities and offset costs, which, in turn, support our members’ work and professional development. Some examples of programs may include the sponsorship of online conferences or in-person events, the MSLP, Student to Empowered Professional Mentoring Program (S.T.E.P.), and Multicultural Concerns Collective events. Partnership is not an endorsement or recommendation of a company or its products and services.

How can a company become an ASHA Corporate Partner?

ASHA offers different options for companies that desire to reach ASHA’s members through marketing and branding opportunities. One option is the Corporate Partnership Program, whereby ASHA and the organization agree to a list of year-long marketing and branding opportunities at a discounted price based on the company’s marketing objectives and goals. ASHA’s three levels of Corporate Partnership are determined by financial thresholds—including Bronze ($50,000–$75,999), Silver ($76,000–$149,999), and Gold ($150,000+). All marketing and branding opportunities are also offered a la carte for companies who wish to spend less than $50,000.

How does ASHA decide who becomes a Corporate Partner?

First, the ASHA Corporate Partnerships and the Practices team(s) conducts an internal review of the interested company. After approval, ASHA’s marketing and sales team then interviews the company to understand its marketing goals.

Partnership is a collaborative process that strives to be a win for all three parties—members, ASHA, and the Corporate Partner. Once the partnership is formalized, the Corporate Partner begins its work, helping to offset costs related to event setup, registration and speaker fees, and special programs at ASHA events (both online and in-person). In addition, Corporate Partners assist with programs and enhance networking opportunities.

Examples of programs and opportunities include the MSLP, the Student to Empowered Professional (S.T.E.P.) Mentoring Program, the Multicultural Concerns Collective, and the National Student Speech Language Hearing Association (NSSHLA).

How does ASHA evaluate corporate sponsorships and partnerships?

ASHA does not discriminate against prospective corporate sponsors/partners. As it relates to advertising, The Association (a) follows a review process for any literature or marketing language that a corporate sponsor/partner provides to ASHA and (b) applies ASHA’s advertising standards. 

ASHA does not have control over marketing materials and claims provided by corporate sponsors/partners outside of ASHA advertising (e.g., material on their own website).

ASHA corporate sponsorship/partnership is not an endorsement of programs, products, and so forth.

What if I have questions about a Corporate Partner?

If you have questions regarding a Corporate Partner, please contact Katie Emery at 703-887-0474 or kemery@asha.org.

What are the levels of Corporate Partnership? What do they represent?

We offer three levels of Corporate Partnership based on the organization’s total amount spent:

• Gold ($150,000+)
• Silver ($76,000–$149,999)
• Bronze ($50,000–$75,999)

ASHA can customize each level with a unique combination of programs and discounts to meet a company’s specific marketing needs Each level comes with different benefits—such as earlier access to specific marketing opportunities, higher logo visibility, additional outreach opportunities, and earlier booth registration time.

Why does ASHA call companies “Corporate Partners” instead of “Sponsors”?

Partnership is a year-round marketing opportunity through a single point of contact. Those companies in the Corporate Partnership Program want to convey to ASHA members that they are dedicated to surpassing expectations to help support the Association’s programming and events by making a marketing investment of at least $50,000. Part of a Corporate Partner marketing package may include a sponsorship in addition to other marketing opportunities.

Learn more about ASHA's Corporate Partnership program.