CEO Update

February 2019 

2018 ASHA National Office Cost Savings Benefit ASHA Members

It is a strong tenet of the ASHA National Office culture for staff to recognize the importance of financial stewardship, and so each year the National Office works diligently to hold the line on operational expenses—while maintaining, and whenever possible, enhancing member services. Although ASHA's 2018 year-end financial results have not yet been officially audited (that will be completed by March), I am confident that we will again deliver a positive balance of revenue over expenses for 2018. Staff participated—in many ways, large and small—in efforts to reduce costs and improve efficiencies. Below are some highlights of the cost-saving, revenue-enhancing, and efficiency-improving efforts undertaken in 2018. Although some of the efficiencies and productivity-enhancing efforts are difficult to quantify, here are the highlights for those that can be detailed in explicit dollars and cents. All of these efforts are part of ASHA’s commitment to deliver the highest value at the lowest cost to members.

New Cost Savings in 2018

  • Consolidation of Subscriptions for Stock Photography – Consolidating from two stock image subscription providers to one provides access to images for content creation at the same level of service at a lower price point, for a savings of $3,600.
  • In-House Video Production and Website Construction – Using the ASHA studio for in-house video production and not contracting out some of the ASHA website creation work resulted in a savings of $70,000.
  • New System for CE Providers – Implementing a new system for CE providers to register their courses online eliminated paper registration and saved $40,000.
  • Emailed invoices for the CE Registry Fee – Instead of sending invoices by mail, the invoices are emailed, saving $7,000.
  • CE Registry Efficiencies – Converting to email for CE Registry information as opposed to hard copy mailing translates to savings of $5,000 annually.
  • Cooperative Fees for CE – These fees may now be paid online, yielding a cost savings of $2,000.
  • Leader Reorganization Savings – Keeping Leader issues (12 each year) to a maximum of 72 pages offset paper price increases of $50,000. (ASHA elections, member awards, and Convention information that used to run on extra pages in three print Leader issues now runs online.)
  • ASHA Product Catalogue – Reducing overall page count and postage saved approximately $3,900.
  • Predictive Models in Surveys and Research – Constructing predictive models in-house to estimate Connect attendees, PAC contributors, Convention attendees, APD buyers, SIG registrants, and Foundation donors saved $13,500.
  • Membership Dues Renewal Process – Engaging an outside vendor to personalize the form and adding bar coding to decrease postage cost resulted in a savings of $5,750.
  • Travel Cost Savings via Conference Calls – Conducting conference call meetings instead of face-to-face meetings for select ad hoc committee meetings saved $6,000.
  • Pharmacy Benefit Management – Transferring to a new pharmacy benefit provider (an ASHA employee health benefit) will save approximately $72,000 /year.

TOTAL New Cost Savings in 2018: $278,750.00

Cost Savings Historically

New cost savings that are realized in a given year often continue through future years and constitute a “gift that keeps on giving.” Here are a few of the past cost savings achieved that continue to help make ASHA financially efficient—a key factor in holding member dues at the same amount since 2010.

  • Research – The Surveys and Analysis Team continues to save money each year by using the low-cost, web-based survey package Survey Monkey, which costs $780 per year. The cost per response is about $0.05, compared with more than $5 per paper survey respondent. Since its implementation in 2004, the use of Survey Monkey has saved the Association more than $750,000. Yearly maintenance fees on the unit’s statistical software package (SPSS) were cut from $8,800 to $3,800 by reconfiguring license arrangements, saving the Association $5,000per year beginning in 2009.
  • Finance – Since 2011, ASHA has saved over $4.1 million (roughly $638,000 per year) in credit card fees (charges for online payments) from the negotiation of reduced fees by the merchant provider.
  • ASHA Professional Development (APD) – Ongoing negotiation with vendor partners to lock in and maintain competitive rates reduced the hosting fee for ASHA’s Learning Management System by $15,000 per year.

Part of the Total Value Package

ASHA Value

Even as ASHA successfully saves in large and small ways as an organization, ASHA members can take advantage of those savings as well in terms of ASHA’s ability to offer programs, courses, products, and services that provide excellent value at a reasonable price. In fact, ASHA members can more than pay for their membership dues and certification fees with the savings they receive as members, compared to the a la carte fees that nonmembers would pay for the same benefits. For example, members receive a free online subscription to all ASHA journals, while nonmembers pay $560, and members pay $390 for Convention, while nonmembers pay $730, a savings of $340.

Some members have even said that the value of the Practice Portal alone makes their membership worthwhile! A larger list of savings from ASHA membership can be found at https://www.asha.org/Renew/Look-at-Your-Savings/.

So, what’s the takeaway here? Savings here at the National Office, lead to your savings as a CSD professional. I hope you are proud of your professional organization, and that your ASHA membership is something you feel provides real value. And if not, please do not hesitate to let me know how we can improve our stewardship!

National Office Staff Updates

New ASHA Staff Since January 2019

  • Regina Escano, Associate Director, Audiology Professional Practices
  • Jane Taff, Administrative Assistant
  • Jaehoon Seol, Statistician
  • Rebecca Bowen, Clinical Research Associate
  • Margo Kearns, Program Administrator, NSSLHA

Individuals Who Have Left to Pursue Other Opportunities

  • Haley Jones, Volunteer Operations Manager
  • Tracy White, Program Director, NSSLHA
  • Hermela Hailemeskel, Accreditation Coordinator

ASHA Corporate Partners