American Speech-Language-Hearing Association

Business Plan

Market Analysis

Describe the Industry and Your Competition

Identify your Target Market

  • Who do you plan to serve?
    • Children
    • Infants and toddlers
    • Preschool
    • School-age
    • Adults
    • Specific disorders only (e.g., voice, stuttering, cochlear implants)
    • Specific practice areas only (e.g., reading, accent modification, pragmatics)
    • Payer source (e.g., Medicare, Medicaid, private insurance, private pay)

Identify your Anticipated Market Share

Share This Page

Print This Page