Tips for a Successful TV Interview
Be comfortable. Relax, don't fidget or move around.
Be attentive. Talk to the reporter, not to the camera.
Dress in solid colors and modest jewelry.
Determine key messages and facts before the interview.
Be brief. Rambling or lengthy statements are difficult for both the media and the general public to understand. Stick to your key messages and avoid jargon.
If you do not know the answer to a question, say so. Never lie; it may come back to haunt you.
Be energetic and animated without being comical or extreme.
Know your interviewer. Find out as much as you can about the interview and the interviewer.
Be yourself. Trying to sound like Walter Cronkite will sound like you're trying to be someone you're not.