Developing a Strategic Plan for a Program in Communication Sciences and Disorders*

Prepared by Stan Dublinske, EdD, CAE
Senior Advisor for Planning
American Speech-Language-Hearing Association

*Throughout this document the term program is used. The term refers to academic programs in communication sciences and disorders, programs in audiology, programs in speech-language pathology, and programs in speech, language, and hearing science.

Table of Contents

1. Steps to Develop a Strategic Plan
2. Definitions: Strategic Planning
3. Planning Definitions: General
4. Understanding Strengths, Weaknesses, Opportunities, and Threats (SWOT)
5. Developing a Vision Statement
6. Developing a Mission Statement
7. Process for Developing a Mission Statement
8. Envisioned Future
9. Strategic Plan: Focus Areas for the Program
10. Strategic Plan: Issue
11. Strategic Plan: Baseline Data
12. Strategic Plan: Outcomes
13. Strategic Plan: Indicators Of Success
14. Strategic Plan: Strategies
15. Strategic Plan: Template
16. Program in Communication Sciences and Disorders Example Strategic Plan [PDF]