Developing a Strategic Plan for a Program in Communication
Sciences and Disorders
Steps to Develop a Strategic Plan
Following are the steps necessary to develop a strategic plan.
The materials that follow provide guidance in completing each
step necessary to develop the strategic plan.
- Conduct a SWOT analysis to determine the strengths and
weaknesses of the program.
- Develop a Vision statement.
- Develop a Mission statement.
- Develop an Envisioned Future scenario.
- Identify Focus Areas of concern.
- Write an Issue Statement for each Focus Area.
- Identify extant Baseline Data for each issue. If none are
available, decide if there is a need to collect Baseline
Data.
- Write an Outcome Statement related to the identified
Issue.
- Write an Indicator of Success statement that reflects a
change in performance from the Baseline Data.
- Develop Strategies that will be implemented to accomplish
the desired Outcome. The Strategy should be an activity that
will reduce the gap between the Baseline Data and the Indicator
of Success.
- Pull all of the components of the strategic plan together
using the Strategic Plan Template to prepare the final
Strategic Plan.