Developing a Strategic Plan for a Program in Communication
Sciences and Disorders
Process for Developing a Mission Statement
Developing a Mission Statement involves determining who the
program's primary customers/users are and what the program
wants to deliver to the identified customers. The program's
Mission Statement will be related to its purposes and to the
Current Program Mission Statement
[Insert current Mission Statement if available.]
New or Revised Program Mission Statement
The mission of the program is to...
Create a compelling Mission Statement by answering the
What is the purpose of the program? (This answers the question
of why you exist, but does not describe what you do.) This should
be a short succinct statement that describes the ultimate result
you are hoping to achieve. The purpose typically will include a
verb that indicates a change-increase, decrease, improve,
provide, prevent, and so on.
Example: The purpose of the program is to provide quality
programs for its students.
What is unique about the program? Is there overlap with what
other programs do?
Example: Only program that has the primary responsibility to
develop and provide quality educational programs for students in
communication sciences and disorders.
Does the program serve students, faculty, practicing
speech-language pathologists and audiologists, consumers, or
other individuals or groups?
Example: All students who are enrolled in the program for
communication sciences and disorders, and consumers who are in
need of clinical services in audiology and speech-language
Describe the primary services, programs, or products to be
provided by the program.
Example: Provide quality undergraduate, graduate, and
postgraduate education for students and quality clinical services
in speech-language pathology and audiology.
What does the program want
to have happen as a result of providing such
Example: An improvement in the quantity, quality, and
availability of value-added programs and services for program