American Speech-Language-Hearing Association

Developing a Strategic Plan for a Program in Communication Sciences and Disorders

Definitions: Strategic Planning

Strategic Planning

Systematic process through which the program agrees on and builds commitment among key stakeholders to priorities that are essential to its mission and responsive to its operating environment. The intent is to sharpen the program's focus so that program resources are optimally used to achieve the program's mission. Strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what the program does, and why it does it, with a focus on the future. Simply, strategic planning is answering three questions: Where are you now? Where do you want to be/go? How do/can you get there? Strategic planning closes the gap between where the program is and where it wants to be.

Strategic Plan

A document that covers a period of 2-3 years in the future. It outlines the step-by-step progress the program plans to make toward completing its mission and achieving desired outcomes. It also identifies who is responsible for carrying out each piece of the plan and when it will be accomplished. To be successful, a strategic planning process must be dynamic, ongoing, adaptive, and inclusive. It must enable the program to present a vision and mission to which the program will strive, to set desired outcomes, and to identify specific strategies for attaining these outcomes.

Components of the Strategic Plan

The strategic plan for your program will contain content for each of these components:

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