Developing a Strategic Plan for a Program in Communication
Sciences and Disorders
Strategic Plan: Baseline Data
Baseline Data: Extant or new data and information collected to verify that a
suggested issue is of such magnitude that it requires action by
the program. The Baseline Data are used to determine the
quantitative level for the indicators of success and indicates
how much change will occur if the desire outcome is achieved.
Writing the Strategic Plan: Collect Baseline Data
Example Focus Area: Research
Example Issue: An enhanced culture for conducting and
publishing applied and efficacy research is necessary to foster a
research community and to increase the current level of faculty
research and publications, and is essential to provide
evidence-based clinical practice.
Baseline Data for Example Issue: For 20XX-20XX only X% of the
faculty conducted research activities related to communication
sciences and disorders. There were only X number of presentations
related to research conducted by faculty and only X number of
articles published related to faculty research in communication
sciences and disorders.
Baseline Data for Each Issue
[Identify extant Baseline Data for each issue. If none are
available, decide if there is a need to collect Baseline