Skip to: content | navigation

The ASHA Leader Online

 

A Multiplicity of Codes

 

see also: Main Story | Schools 2007 | Cultivating Cultural Intelligence | References

We are constantly decoding messages that take many formats. For instance, people use paintings to record their history and cultures. From cave paintings, we learned about predecessors' lifestyles, history, cultures, and stories. Symbols are the most significant parts of cultures. The enormous success of the novel The Da Vinci Code by Dan Brown (2003) is based on the intricacies of deciphering different codes: the curator of the Louvre cuts himself to show the symbols of a Da Vinci painting; the story uses a poem—in the form of a riddle that needs to be decoded—to find the grave of Mary Magdalene. Braille and sign language are used to transmit meaning.

The following are other visual codes.

The Dress Code: In the Western world, dress codes are part of the social etiquette. "Black tie" does not necessarily mean wearing a tie that is black—it means formal attire, such as a tuxedo. Likewise, "white tie" does not necessarily mean wearing a tie that is white, but signifies a very formal occasion. Business attire generally means business suits, and business casual means suits but less formal. Casual chic is not the same as casual, but is less formal than business casual. For most people from other cultures, cracking the dress codes can be very challenging, and many people appear in venues either overdressed or underdressed. The general rule is that it is acceptable to be overdressed but not underdressed.

Color is an important aspect of dress codes. The Chinese use the color red for weddings and New Year celebrations. A Chinese person often anticipates an invitation to a wedding or birthday when a red envelope is received. On the other hand, the color white is generally reserved for funeral and memorial services. Typically, white flowers also decorate the funeral wreaths.

In many Western cultures, however, white is the wedding color—the bridal gown is white and many wedding floral decorations are white—and black generally is considered the funeral color. When decoding these colors, people from different cultural orientations will have different reactions and attach different meanings to such codes. These interpretations are learned in context and acquired through family discourse, cultural interactions, time, and life experience.

The Gift Wrap Code: Gift-giving is part of all cultures. But gift wrapping varies among different places and cultures. Cracking the gift wrap code for gift boxes requires substantial knowledge and experience. In Western cultures, a gift with a blue wrapping may convey the meaning that the gift is for a baby boy, and a gift wrapped in pink might be intended for a baby girl. In the Western world, wedding gifts are generally wrapped in soft colors. In China and many parts of Asia, wedding gifts may be given in a red envelope or in a red box.

Other Aspects of Codes: There are other aspects of codes, including housing, eating habits, and various ways to present food. When China's Premier Teng Xiao Ping visited the United States, he was often served steak or prime rib as a main course in state banquets. Several days later, he asked if Americans only eat steaks. In China, state banquets may have up to 12 dishes with many variations on a dish. When Patricia Nixon accompanied her husband, President Richard Nixon, to China, a whole fish with head was once served during a state banquet, and she politely asked the host to remove the head of the fish. However, in the Chinese tradition, the whole fish is served to convey the meaning of wholeness and plenty. Serving the fish without the head would not be proper.

 

 



©1997-2008 American Speech-Language-Hearing Association - Copyright Notice and Legal Disclaimer