These principles guided DSHA's campaign:
- Know your target audience. Throughout the campaign, targeted audiences included the state school board, Professional Standards Board, individual legislators, the House Education Committee, and Joint Finance Committee.
- Educate your audience. Speech-language pathologists and audiologists are the best prepared to represent their professions.
- Conduct a positive campaign. "People in this small state have a long memory for negative interactions with groups," Courtright commented.
- Be honest. Only tell legislators what you know to be true, Courtright advised. "I told my legislator that I would always be honest about facts and figures. He could rely on the information I provided."
- Be persistent. "If you do not consistently work with your legislator on the issue, even a just cause will die. Every speech-language pathologist and audiologist in Delaware stepped up time and again to advocate for the supplement," she said.
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