Advertising Rates
The total number of issues in which advertising is placed within a 12-month period determines the advertising rate. Advertisers are protected from rate changes for the duration of the contract. If the contract is not fulfilled within the specified contract period, contract billing will be adjusted accordingly. No ad will be published unless a written insertion order is received. After publication, the company placing the ad will receive a copy of the publication containing the ad along with the invoice.
ASHA multi-insertion rates are cumulative across all publications, giving you the ability to use all publications at your discretion.
Agency Commission and Discounts
A 15% commission on space will be allowed to recognized advertising agencies. A 15% discount will be given to nonprofit organizations, if so specified, on space rate only. Where nonprofit discount applies, agency commission will not apply.
ASHA reserves the right to withhold further advertising space from any advertiser with a past-due account. A finance charge of 1.5% per month will be applied on all past-due balances.
Cancellations
No cancellations will be accepted after the closing date. If new copy is not received by the deadline, copy from the previous issues will be repeated. Failure to provide written cancellation by the deadline will result in the advertiser being invoiced for the full cost of the insertion. Orders for special placements cannot be rescinded.
ASHA Advertising Standards and Additional Contract Conditions
- It is assumed that advertisers have read this rate card and agree to its conditions without any further contract or notice.
- ASHA endorses equal employment opportunity practices and accepts only ads that are not discriminatory on the basis of race, color, sex, religion, age, national origin, sexual orientation, or physical handicap.
- The acceptability of an ad for publication will be based upon legal, social, professional, and ethical considerations. Ads must be in keeping with the professional policies of the American Speech-Language-Hearing Association.
- ASHA reserves the right to refuse, reject, or cancel any ad for any reason at any time without liability, even though previously acknowledged or accepted. Acceptance of an ad does not imply ASHA's endorsement or guarantee of the product or service advertised. ASHA is not responsible for any claims made in an ad.
- ASHA practice professionals review all ads for efficacy claims and use of person-first language.
- Statements about and illustrations of all products must be in accordance with professional standards. They must not be deceptive or misleading by either statement or omission, must not disparage a competitor's product, and must not make unsupported claims.
- Advertisers making efficacy or effectiveness claims may be asked to provide relevant research data and may be required to include in their ad references to the article(s) or Web site(s) where the relevant data can be publicly accessed.
- Products must be in accordance with all applicable federal and state laws, and they must meet applicable FDA regulations and FTC requirements. Adherence to legal and regulatory requirements concerning the content of advertising is the manufacture's responsibility.
- Speech-language pathologists may not be referred to as therapists, speech therapists, or speech pathologists. First-person language should be used to identify individuals with disorders (e.g., people who stutter, instead of stutterers).
- All camera-ready copy, artwork, photographs, proofs, and negatives received will be stored for 1 year and then destroyed, unless otherwise specified by the advertiser. ASHA assumes no responsibility for lost or damaged art.
- Advertisers and advertising agencies assume responsibility for all contents of advertisements printed, and each represents that it is fully authorized and/or licensed to publish the entire contents and subject matter contained in its advertisements including:
- the names, portraits, and/or pictures of living persons;
- any copyrighted material;
- any testimonials contained in any advertisement submitted to and published by ASHA.
Advertiser and agency will also indemnify and save harmless ASHA, as publisher, against all loss, liability, damage, and expense of any nature arising out of the copying, printing, or publishing of its advertisement, including without limitation reasonable attorney's fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism, copyright, and trademark infringement.
- The fact that an advertisement for a product, service, or company has appeared in an ASHA publication shall not be referred to in collateral advertising.
- Position specifications stipulated on insertion orders will be treated as requests only and will not be binding on the publication.
- The word "Advertisement" will be placed with copy that in the publisher's opinion resembles editorial matter.
- Failure to make insertion orders correspond in price or otherwise with the rate schedule is regarded only as clerical error, and publication is made and charged for upon the terms of the schedule in force without further notice.
- Advertising agency agrees to pay charges for advertising published at its direction.
- Rates, conditions, editorial calendar, and space units may change without notice.