Public Relations Manager
Posting Date: 2/22/2013
Cluster/Team: Public Relations Cluster
Coach: Director, Public Relations
Salary: $83,243–$92,492
FLSA Exemption Status: Exempt
Description
Responsible for covering key aspects of ASHA and issues in its field with the aim of determining opportunities in keeping with ASHA priorities that can be developed and acted upon by the ASHA public relations team; in addition, responsible for covering and cultivating a certain type of media outlet (i.e. newspaper, magazine, electronic, etc.) that can be used to disseminate ASHA news; lastly, offers PR expertise, resources, and relevant support to the ASHA national office, volunteer leadership, and constituents, and act as a key member of the overall PR team.Responsibilities
- Cover and cultivate an assigned subject beat of top issues related to ASHA's field, as well as key aspects of ASHA's operations, programs, activities, and events.
- Cover and cultivate an assigned beat made up of a certain type of news outlets.
- Share/support fellow managers when/should they need to draw on their beat information/expertise, or require their help with coverage.
- Lend PR expertise/support to other ASHA departments and ASHA senior leadership, volunteer leaders, members, and other constituents as needed.
- Demonstrate leadership/initiative/planning with regard to recognizing appropriate PR opportunities that further ASHA priorities, and developing effective ways to act upon them.
- Represent PR unit before key internal and external audiences, prepared to make compelling, interesting, and appropriate verbal and visual presentations.
- Recruit and oversee a discreet number of external vendors.
- Plan and manage a discreet amount of annual PR budget.
Qualifications
Knowledge Typically Acquired Through
- BA/BS degree in journalism, communications, or related field
- Minimum of seven years of PR or PR-related experience, preferably in the non-profit/association fields
Scope and Depth of Technical Skills/Knowledge
- Writes well/quickly for media/member/consumer consumption
- Knows how to cultivate media and conduct press relations
- Skilled with basic PR formats—press release, advisory kit, tip sheets, op eds, testimony, position statements, etc; knows how to plan and conduct PR functions, for example, interviews, briefings, press conferences, panels, polls, focus groups
- Basic familiarity with how the media works; able to recognize/evaluate PR opportunities, notably being able to relate ASHA to societal and world developments and vice versa
- Can strategize PR efforts, especially with regard to goal setting, choice of messaging and message development, packaging, tools, issue/budget impact, and overall worth
- Comfortable and effective verbally in PR contexts such as speaking with media, speaking before groups, and making PR-related presentations
- Adept at gathering and summarizing information quickly, completely, accurately, and clearly
- Knows how to interview for information
- Computer/technologically literate
- Superficial knowledge of a range of media tools, print and electronic
- Can manage relationships with vendors effectively and cost-consciously
Scope and Depth of Non-Technical Skills/Knowledge
- Quick study who can get into and out of a wide variety of subject areas
- Takes significant initiative
- Offers ideas
- Proactive
- Plans thoroughly, with complete details/evaluation procedure developed in advance
- Sets, meets/beats deadlines
- Listens
- Engaged, accessible, visible at ASHA functions
- Follows up
- Works well with others; a team player
- Communicates
- Adapts
- Works mindful of ASHA and PR unit goals
- Aware of/connection with audiences
- Budget conscious, responsible in budgetary and spending matters
- Anticipates
- Balanced and level headed
- Knows what, how to target successfully
- Appropriate with information usage
- Tenacious; sees through, gets past and around what appears discouraging
- Unafraid of trying or making a mistake
- Enthusiastic
Find out how to apply. Send a resume and cover letter to jobs@asha.org.
EOE/minorities, women, persons with disabilities, veterans with disabilities and Vietnam veterans are encouraged to apply.