Management of Exhibits and Advertisements (Required Practice 3.4)
What: The placement or location of all exhibits and advertisements must be controlled so that they do not occur in the same place or space as the instructional portion of the course. This requirement applies to both physical and virtual locations depending on the course presentation format.
Who: ASHA Approved CE Provider
When: Prior to and during course delivery
How: Control decision making over the placement of exhibits and advertisements and ensure that products, equipment or devices used in conducting the course are not sold or marketed during the course.
- For a live, face-to-face CE course, exhibits and advertisements are prohibited in the same place or space where the instructional portion of the course is being delivered.
- For online or print-based course, the ads or virtual exhibits cannot be in the same place or space as the course content.
- If devices or products are used as part of the instruction of the course, there can be no selling or marketing of the devices, products or services in the course.
- It is permissible to have advertisements in materials that promote the course such as registration materials and agendas; however, ads are prohibited in course materials or as handouts in the course.
Required Practice 3.4
3.4 The Provider must appropriately manage exhibits and advertisements associated with a CE course.
3.4.a The Provider controls decision making over placement of exhibits and advertisements and the time and place of social events or meals.
3.4.b Promotional activities, such as exhibits, commercial presentations, and printed or electronic advertisements, are prohibited in the physical or virtual location where CE courses are conducted. Likewise, promotional activities are prohibited as part of the instructional portion of CE courses. For example:
- Live, face-to-face CE courses: Display or distribution of advertisements and promotional materials is prohibited in the instructional space where the CE course is conducted.
- Print-based CE courses: Advertisement and promotional materials are prohibited within the pages of the CE content. Advertisements and promotional materials may face the first or last pages of printed CE content.
- Web/computer-based CE courses: Advertisements and promotional materials are prohibited on the screen, the web page, or as "pop-ups" where the CE content is displayed.
- Recorded CE courses: Advertisements and promotional materials are prohibited within the CE course. There will be no "commercial breaks."
3.4.c Providers must ensure that products, equipment, or devices used in conducting the course are not sold or marketed as part of the instructional portion of the CE course.
3.4.d Print or electronic information distributed about the CE course that is not directly related to the transfer of education to the learner, such as schedules and content descriptions, may include product, service, or organizational promotion or product-specific advertisements.