Volume 5, Number 1

April 2014

Contest Winner!

Provider Insignia

Congratulations to Home CEU Connection for their winning ad "My Dog Ate My CEUs"!

Intersections is the quarterly e-newsletter distributed to ASHA Approved Continuing Education Providers to connect and exchange ideas in order to better accomplish their continuing education activities.


CE - 35th anniversaryASHA CE Celebrates Its 35th Anniversary

Thirty-five years ago, ASHA first started approving organizations as ASHA CE Providers. In 1979, Jimmy Carter was President, the Steelers beat the Cowboys in Super Bowl XIII, and "YMCA" was the top song of the year! The Sony Walkman was also introduced that year and other gadgets that we view as "ancient history" were still on the horizon—Palm Pilots and 3½ inch floppy disks, to name a few.

An ASHA CE advertisement [PDF] will appear in the May issue of The ASHA Leader to celebrate our anniversary. It lets readers know about our 35th anniversary, but also your contribution of providing thousands of informative CE courses that keep our members current and on the cutting edge in their respective fields. The courses you offer afford speech-language pathologists and audiologists both educational and interpersonal enrichment opportunities. It's important for them to learn from experts in the field as well as from each other.

Being an ASHA Approved CE Provider makes you part of an exceptional group of individuals and organizations that are committed to offering high-caliber continuing education courses to speech-language pathologists and audiologists. You understand what these professionals' learning needs are to keep them skilled in their clinical practice and prepared for the future. You "connect" speech-language pathologists and audiologists to outstanding continuing education courses. Over time, diagnostic tools and therapy techniques can become "ancient history," but it's that history on which new tools and techniques are built.

We want to recognize the 33 Providers who have remained ASHA Approved CE Providers for 35 years. It's a remarkable achievement!

  • Alexander Graham Bell Association for the Deaf
  • ASHA Professional Development
  • Adelphi University
  • Cleveland Clinic–Head & Neck Institute
  • University of South Carolina
  • East Carolina University
  • Florida Association of SLPs & Audiologists
  • CUNY, Hunter College
  • Hearing & Speech Agency/Metro Baltimore
  • Hawaii Speech-Language-Hearing Association
  • Kennedy Krieger Institute
  • Marshfield Clinic
  • Massachusetts General Hospital
  • Morton Hospital
  • Michigan Speech, Language, Hearing Association
  • Minnesota Speech-Language-Hearing Association
  • Maryland Speech-Language-Hearing Association
  • New Jersey Speech-Language-Hearing Association
  • NSSLHA Chapter at University of Memphis
  • New York State Speech-Language-Hearing Association
  • Our Lady of the Lake University
  • Oklahoma Speech-Language-Hearing Association
  • Oregon Speech-Language & Hearing Association
  • Purdue University
  • Rehabilitation Institute of Chicago
  • Rancho Los Amigos National Rehab Center
  • Florida State University
  • Temple University
  • University of Arkansas for Medical Sciences
  • Intercampus Program/Communication Disorders
  • University of Pittsburgh
  • University of Tennessee, Knoxville
  • Western Michigan University

ACE Award

Take a look at the new view of the ACE Award now on the ASHA website. It's a great way to promote the ACE to your participants. Feel free to link to this page to encourage members to reach for the ACE.

Changes on the ASHA Continuing Education Board

Congratulations to Amy Weiss, who has taken a new role as chair of the CE Board, and to our new CE Board members: Marcia Clark Adunka, Jennifer Fisher, Richard Hogan, and Emi Isaki. Full biographies for all members are available on the CE Provider home page.


Disclosure: What CE Presenters Need to Know

On March 25, 2014, an e-mail broadcast was sent to approximately 5,400 presenters who participated in ASHA conferences last year, including the ASHA Convention, Schools Conference, and the Health Care Business Institute. With the implementation of Requirement 3: Transparency in Course Planning, Delivery and Marketing, all presenters must disclose their relevant financial and nonfinancial relationships related to the course content they are presenting. As an ASHA Approved CE Provider, you are responsible for working with presenters to identify their relevant financial and nonfinancial relationships and to develop their disclosure statements. You are pivotal to this process. It begins and ends with you! Many presenters are still new to disclosure. Our intent in sending this e-mail broadcast is to familiarize them with the purpose of disclosure, their role in the process, and resources. Increasing their understanding of transparency and their contribution to this endeavor will pave the way for you to work with them with greater efficiency.

See the e-mail below.

Dear Colleague:

ASHA Continuing Education has implemented a requirement for individuals (like you) who are presenters for courses offered for ASHA CEUs. All presenters must disclose their relevant financial and nonfinancial relationships related to the course content they are presenting.

The Disclosure Process—What to Expect

  1. The ASHA Approved CE Provider offering the course will send you a disclosure form prior to the beginning of course planning.
  2. You will need to complete and return the disclosure form according to the Provider's instructions.
  3. The Provider will review the information and discuss with you the information you've disclosed.
  4. The Provider will communicate your eligibility to be a presenter. Presenters who do not submit disclosure information to Providers are not eligible to present.
  5. The Provider will work with you to create your disclosure statement.
  6. The Provider will publish your disclosure statement as part of the course's registration materials.
  7. You will make your disclosure immediately prior to the beginning of the presentation (either in writing or verbally). Even if you have no relevant financial or nonfinancial relationships, you must make a disclosure statement.

How Disclosure Helps Participants

It's highly likely that your particular work experiences and professional relationships influenced the development of your presentation. Often, attendees select courses based on your background and perspective on the presentation topic. Give participants a better understanding of the unique perspective you will bring to your presentation by sharing your bio, your current work and/or research pursuits, and the financial and nonfinancial relationships relevant to the course content.

Learn More...

Resources for course presenters and planners are provided on the ASHA website. We encourage you to use these resources when you are developing your next presentation. You'll find everything from definitions and examples of relevant financial and nonfinancial relationships sample disclosure statements and sample disclosure slides. You can also find out more about the ASHA CE transparency requirement from the ASHA Approved CE Provider that you are working with to plan and deliver a course for ASHA CEUs.

Let your audience know who you are and why your accomplishments and relevant relationships give you the expertise and knowledge that they are looking for in a course presenter. Clear, concise disclosure will help you achieve that!


Deciphering Communications from ASHA CE

With so many e-mails from ASHA landing in your inbox, we thought you might like a quick synopsis of the meaning of course registration messages. The e-mail subject line will identify the message (words in bold face type below). Be sure to reply promptly to requests for additional information.

1. Course Registration Materials Received. When a course is entered online and submitted, an e-mail is automatically generated to acknowledge receipt; the course info goes into a holding file. ASHA's Account Managers manually entered the info into our database in the order it was received. If course registrations are mailed or faxed, there will be no e-mail response.

2. Course Registration Info. An e-mail confirms that the registration information was entered into our system and the course was given to your Provider Manager (PM). Because of heavy volume, this process may take approximately 7 work days from the date we receive the initial registration. You'll be contacted via e-mail if we can't enter the registration information or required data is missing.

3. CE Course Information Missing. If critical information needed to register a course is missing, an e-mail will be sent.

4. Additional Info Needed for Course Registration. After your PM reviews your course, an e-mail requesting additional information may be sent. This e-mail will require a response from you. Once all information has been received for the course, the course will be registered.

5. Course Registration Confirmation. The PM confirms that the course is now registered for ASHA CEUs. We ask that you review the information for accuracy and report changes as soon as possible using the online link provided.

6. Additional Offerings Registered. When you use the online form to add offerings, an automated e-mail will confirm receipt of the updates you have made.

Budgeting for 2015?

Be sure to review ASHA CE's Fee Schedule when you are working on your 2015 budget. You'll want to budget $700 for the 2015 CE Provider annual fee. If your organization conducts cooperative offerings, be sure to note that the cooperative fee will be $325. These changes were first communicated to Providers in the June 2013 Intersections.

Due Soon Notifications

It is a situation many CE Administrators have faced: the reporting deadline for a course offering is fast approaching and in a few days reporting would be late. You receive a Due Soon Notification. You quickly gather the report forms and submit the reporting to ASHA CE just in time. That was a close one!

While Due Soon Notifications have been successful in helping CE Administrators meet reporting deadlines, they should not be relied upon as the sole indicator that reporting is due. In most instances, they are e-mailed between 1 and 6 days before the reporting deadline, but it is possible that a CE Administrator will not receive a Due Soon Notification for an offering. It may be filtered out by an e-mail spam filter, or it may not be sent if ASHA's National Office has unexpectedly closed, among other potential scenarios.

Therefore, Providers must have a dependable system to monitor and meet reporting deadlines for all offerings without having to rely on Due Soon Notifications exclusively. Use the Registration Confirmation as a starting point. It is e-mailed to the CE Administrator after a course has been reviewed and registered by ASHA CE. The Registration Confirmation PDF indicates the reporting deadline for each offering, along with other important information. Reporting can be submitted to ASHA CE any time after an offering's end date and before the reporting deadline. This provides a window of 45 days in which reporting can be submitted, so there is no need to wait for the Due Soon Notification e-mail. Submitting reporting as soon as possible will avoid missed reporting deadlines and can prevent errors that are made when reporting is rushed. The goal is to report early and avoid the need for a Due Soon notification.

Objectives versus Outcomes: Is There a Difference?

The answer is yes. There is a common misunderstanding that learning objectives and learning outcomes are one and the same. The distinction between the two often goes unrecognized or is simply not known. The ability to distinguish between objectives and outcomes can ensure that courses submitted to ASHA CE meet ASHA's CE Board requirements.

What is a Learning Objective?

A learning objective identifies the instructional goal of the presenter. An objective may outline the topics that the instructor intends to cover.

What is a Learning Outcome?

A learning outcome defines the skill, knowledge, and/or attitude that the learner should be able to demonstrate following the learning experience. An outcome directly addresses the expectation of the participant.

ASHA CE is invested in CE Approved Providers' writing clear, concise, measurable, and observable learning outcomes. When creating course learning outcomes, consider the following.

  • Focus on the performance of the learner.
  • Avoid vague words/phrases, such as understand, know, become aware of, and become familiar with, which are difficult to measure. Instead, choose action verbs, such as perform, identify, describe, explain, and demonstrate. For suggested verbs and activities, see the "Skill Demonstration" section of Learning Outcomes Guidelines on our website.
  • Use the learning outcomes as a basis to create the learner assessment.
  • For a large course, such as a convention, make sure that each session can be keyed to one of the overall learning outcomes or write a specific learning outcome for each individual session.
  • Relate the content of the course directly to the sciences as they pertain to speech-language pathology, audiology, speech/language/hearing sciences, and/or the contemporary practice of speech-language pathology and/or audiology.

Intersections is developed and written by:
Karen Cohen, Clay Colbert-Dorsey, Jillian Henderson, Joan Oberlin, Brandi Wilkins, and Zachary Roach

Intersections is published by:
ASHA Continuing Education staff with the assistance of a volunteer advisory panel of ASHA Approved CE Providers: Wayne Secord (Red Rock Publications); Donna Spillman Kennedy (Selective Mutism Anxiety Research & Treatment Center), Susan Almon Mantangos (Aegis Therapies, Inc.), Cory Tompkins (Career Improvement & Advancement Opportunities), and Mark Witkind (Witkind Associates)

Managing Editors: Joan Oberlin, Ellen Fagan

Continuing Education Board Members:
Amy Weiss (chair), Marcia Clark Adunka, Linda Carroll, Jennifer Fisher, Richard Hogan, Mary Hooper, Emi Isaki, Ninevah Wood Murray, Robert Novak (monitoring vice-president), Lissa Power-deFur (monitoring vice-president) and Ellen Fagan (ex officio)

Want to read past issues of Intersections? Visit the Intersections archive to see what you missed!

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