Speak Up About Hearing Loss Public Service Announcement Campaign
Speak Up About Hearing Loss is a broadcast public service announcement (PSA) campaign that urges families to break through the silence and openly discuss untreated hearing loss among older family members. The campaign hones in on a particular finding from an AARP/ASHA poll [PDF] that showed nearly 70% of respondents would seek treatment for a hearing problem if they were asked to do so by a loved one.
Information for Consumers
30–second video and audio spots in both English and Spanish are currently airing in major media markets nationwide.