American Speech-Language-Hearing Association

New Contest for Kids Addresses Hearing Loss Prevention

ASHA Adds New Grassroots PSA Contest to its Listen to Your Buds Campaign

(Rockville, MD - October 25, 2011)  

To engage kids in its campaign about preventing noise-induced hearing loss by using personal audio technology safely, the American Speech-Language-Hearing Association (ASHA) launched a new Public Service Announcement (PSA) Contest for young people ages 8—18.

The contest is the latest component to the Association's already robust Listen to Your Buds award-winning public education campaign.

The new contest offers kids a unique opportunity to be directly involved with shaping ASHA's public education efforts. Youngsters are encouraged to be creative and produce a 30 or 60-second audio or video PSA that, from their perspective, compellingly conveys a 'safe listening' or 'hearing loss prevention' message.

"Through ASHA's Listen to Your Buds PSA contest, music students—and all students—can learn how to protect their hearing," Elizabeth Lasko, Assistant Executive Director of the National Association for Music Education (NAfME) and a supporter of the campaign says.  "At a time when kids are listening to recorded music, playing musical instruments, and enjoying electronic media in increasing amounts, the grassroots approach of the contest is much needed."

Now Accepting Submissions: The winning entries from each of the contest's four age categories will be featured on www.listentoyourbuds.org, promoted digitally on YouTube, and shared with local and national media outlets. In addition, cash prizes, gifts, and participation in a special "Buds" Awards Ceremony will be awarded.

The contest runs until midnight Friday, March 9, 2012, and full entry details are located at www.listentoyourbuds.org.

About the American Speech-Language-Hearing Association

ASHA is the national professional, scientific, and credentialing association for more than 145,000 audiologists, speech-language pathologists, and speech, language, and hearing scientists. Audiologists specialize in preventing and assessing hearing and balance disorders as well as providing audiologic treatment including hearing aids. Speech-language pathologists identify, assess, and treat speech and language problems including swallowing disorders. www.asha.org/.

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