American Speech-Language-Hearing Association

CEO Update

May 30, 2013

This is another in a series of occasional ASHA Chief Executive Officer Updates. These Updates are intended to provide ASHA members with a more in-depth view of various National Office units, their key member services and initiatives, and the names and roles of ASHA staff. Information about staff changes and ASHA National Office recognitions/awards is also included.

Many thanks to those of you who have provided feedback regarding previous Updates or suggestions for future Updates.

State of the Association

Every year around this time, ASHA's audited financial statements are presented to the Audit Committee of the Board of Directors (BOD) by our external auditors. I am very pleased to report that, for another year, the audit firm Grant Thornton LLP found no issues with ASHA's financial statements: "the financial position of the American Speech-Language-Hearing Association as of December 31, 2012, and the results of their operations and their cash flows for the year then ended in accordance with accounting principles generally accepted in the United States of America." With that recent report, it seemed that now would be a good time to not only update members about ASHA's financial position, but to also provide an update regarding ASHA's membership and affiliation data—a "State of the Association," if you will.

Financial Health

For the year ending December 31, 2012, ASHA reported total revenues of $50,640,846. This includes all sources of revenue: dues, fees, and all non-dues revenue, such as sales of products, Convention revenue, and so on. Here's a chart showing ASHA's revenue for the last 5 years:

ASHA's 5 Year Revenue

ASHA's total expenses for the year ending December 31, 2012, were $49,371,050. This includes the expenses associated with all member services—such as scholarly publications, standards, ethics, academic affairs, science and research, public information and government relations, professional practices and education, and communication; the work of committees, boards, and councils; and staff salaries and benefits. Here's a chart showing ASHA's expenses for the last 5 years:

ASHA's 5 Year Expenses

So, how's ASHA's bottom line? Very healthy! In 2012, ASHA reported an excess of revenues over expenses of $1,269,796. These funds were added to ASHA's reserves and enable the Association to have financial resources to respond to unanticipated opportunities and challenges. For example, when the BOD decided to move ahead with the Practice Portal—a multiyear, resource-intensive project—the Association was able to address that critical member need. Check out the Practice Portal webpages designed to make it easier for members to find the best available evidence and expertise in patient care.

Membership and Affiliation Data

Though new certificate holders, members, and affiliates join throughout the year, we made a decision many years ago to update affiliation data effective December 31, of the previous year, and use that number throughout the subsequent calendar year as the official count of members and affiliates, so as to not have a perpetually moving target. As of December 31, 2012, ASHA's counts are:


CCC-SLP 138,433
Dual Certification 1,124
In Process 1,818
Not Certified* 12,386
Grand Total 166,739
*Includes: Member Only, International Affiliates, Associates, and NSSLHA Members

One big change in these numbers for 2013 is the inclusion of NSSLHA students and Associates. Associates (SLP and audiology support personnel) were not able to affiliate with ASHA until the 2012 calendar year. Consistent with the integration of NSSLHA within the broader ASHA family in 2012, NSSLHA members are included in ASHA counts reported in 2013. ASHA's certificate-holder counts for audiologists and for speech-language- pathologists for the last 5 years are presented in the following table:

YEAR 2008 2009 2010 2011 2012
CCC-A 12,826 12,864 12,937 12,844 12,978
CCC-SLP 118,270 123,542 128,949 133,621 138,433
Dual-CCC 1,232 1,214 1,195 1,172 1,124

ASHA's Retention Data

One of the big factors contributing to ASHA's solid growth is a consistently high retention rate for both audiologists and speech-language pathologists. This chart shows the retention rates (in percentages) for the last 6 years.

ASHA's Retention Rates

As the tables document, our Association is financially strong, has stable membership, is growing, and has the resources to respond quickly and effectively to the changing landscape of health care and education, and the related needs and interests of our members and those we serve.

National Office Staff Updates

The following individuals are new to the ASHA staff since April 11, 2013:

  • Allison Bland, online community & social media manager
  • Aidan Callery, marketing manager
  • Esther Gatuma, business systems analyst
  • Sara Mischo, web producer
  • Madison Phillips, advertising sales coordinator
  • Francine Pierson, public relations manager

The following individuals have left ASHA to pursue other opportunities:

  • Bruce Fagin, data administration specialist (retired)
  • Sharon Hantman, director, Membership Recruitment & Retention (retired)
  • Kristin Howard, projects coordinator
  • Wendy Roan, director, Enterprise-Wide Marketing
  • Jinwen Zhao, database administrator

National Office and ASHA Awards

ASHA was honored with the Workplace Excellence Seal of Approval, the Health & Wellness Seal of Approval, and the AWE EcoLeadership and Diversity Champion Awards for 2013 by the Alliance for Workplace Excellence (AWE). AWE is a nonprofit organization dedicated to helping companies become great places to work by supporting workplaces that benefit employees, communities, and the environment. ASHA has been recognized by AWE every year since the awards were first presented in 2008.

ASHA's "Speak Up About Hearing Loss" video and audio public service announcement (PSA) campaign has won a "Top Ten" award from TV ACCESS, a leader in the distribution and tracking of PSAs. Speak Up PSAs ranked among the top 10% in number of airings in 2012 as reported by Nielsen Media Research. From mid-2012 through April of this year, the PSAs have aired nearly 70,000 times and reached a total TV audience of approximately 200 million and a radio audience of approximately 120 million.

The Next CEO Update

ASHA's Government Relations and Public Policy Agenda

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