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December 2021

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Intersections is the quarterly e-newsletter distributed to ASHA Approved Continuing Education Providers to connect and exchange ideas in order to better accomplish their continuing education activities.

In this issue:

CONNECT

Congratulations to Dr. Romane

ASHA CE would like to congratulate Dr. Garvin Romane, CE Administrator for Brentwood Union Free School District and the National Black Association for Speech-Language & Hearing (NBASLH), on receiving ASHA’s Certificate of Recognition for Outstanding Contribution in Preschool–Grade 12 Education Settings. This award recognizes distinguished achievement and/or contributions in one or more of the following areas: development of new and innovative therapeutic and/or service delivery models, materials, and products; research and/or publications; administrative; and advocacy and outreach. Dr. Romane was honored at the Awards Ceremony during the 2021 Annual ASHA Convention. Congratulations on your well-deserved award!

EXCHANGE

New Resource to Help You Create Engaging Presentations

If you’re looking for ways to engage audiences in your presentations and reinforce their learning, check out the latest resource from ASHA, Presenting for Impact: Leveraging the Science of Adult Learning to Deliver Great Presentations. In this course, two experts in adult learning offer proven strategies to help presenters deliver more impactful learning experiences—ones that effectively support a learner’s ability to gain and apply new knowledge or skills. It explores key takeaways from the science of adult learning (andragogy), highlighting methods that support learning and those that hinder it. Use these strategies when planning your next course to take your presentations to the next level!

ACCOMPLISH

Reminders About Fees for 2022

2022 Provider Fee Invoice Is Due

Your organization’s 2022 annual ASHA CE Provider fee is due by December 31, 2021. If you did not receive your invoice via email this fall, please contact your Accounts Manager.

ASHA CE offers you the convenient, secure option of paying invoices online. Pay your annual fee online with Visa, Discover, or MasterCard. You’ll need the invoice number and account number that appears in the upper right corner of the invoice. An Internal Revenue Service W-9 form is also available within the payment system, if needed.

Cooperative Fee Increase in 2022

The fee for the first cooperative offering of a course will increase from $325 to $400 starting on January 1, 2022. Due to the impact of the pandemic, we delayed the planned increase by 1 year. This is the first fee increase in 7 years. The fee for each subsequent cooperative offering of the same course will remain the same: $50.

We’ve updated the ASHA Continuing Education Fees listing to reflect the 2022 cooperative fee change. Please contact your Provider Manager if you have any questions or need any additional information.

The CE Provider Portal User Guide Has Been Updated

The CE Provider Portal User Guide [PDF] now has a troubleshooting section that contains answers to common problems that have arisen over the past year. The Guide is linked in the Provider Portal under Resources. It covers the following issues when registering or reporting on course offerings:

  • Where do I find my invoice?
  • I need to change the course validity dates for my course. What do I do?
  • Something odd happened when I attempted to auto-generate monthly Individual (Self-Study) Course Offerings, and I now have offerings that are longer than 31 days.
  • I’m having trouble uploading an attachment on my course registration form or reporting form.
  • How do I know which rosters I’ve reviewed?
  • A participant has given me an ASHA ID number that doesn’t match the usual eight-digit number format.

Try Out the New Brand Block and Insignia Before They’re Required on July 1, 2021

We’re about 6 months away from the time when using the new Brand Block and Insignia will be required in promotional material. So many Providers have already made the switch! If you haven’t had the chance to use the new Brand Block or Insignia, now’s a good time to start. Then, you’ll have some time to swap them in before the deadline to stop using the old Brand Block takes effect on July 1, 2022.

Over the past year, we’ve included articles about the Brand Block in each edition of Intersections. These articles may be helpful as you make the transition, so take a look at our articles from the past year for more information:

Here are some of the highlights to keep in mind when transitioning from the old versions of the Brand Block and Insignia to the new ones:

Out With the ASHA CEU Sentence, In With Course Information

When you use the new Brand Block, there’s no need to include an ASHA CEU sentence; here’s an example:

This course is offered for 1.05 ASHA CEUs (Introductory level, Professional area).

Instead, you’ll include the course information (instructional level and ASHA CEU amount) either inside the new Brand Block itself using the PDF file (which can be converted to a JPEG after the course information is entered), like so . . .

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. . . or directly adjacent to the new Brand Block when you use the JPEG version, like so:

CE - Name only Brand Block

Introductory Level

1.05 ASHA CEUs

If you’re advertising multiple courses in one promotional piece, use the JPEG version of the Brand Block. In this case, you’ll use one Brand Block in the promotional piece and include the course information for each course next to the corresponding course title and description.

You should have received both a PDF and JPEG version of the Brand Block in the email that ASHA CE sent in December 2020. If you need them sent again, please contact your Provider Manager, and they’ll resend them.

No Need to Indicate the Content Area in Promotional Material

Notice in the examples of the Brand Block above that the Content Area (Professional or Related) is not indicated? That’s because it’s no longer required to include on the promotional material for a course. Why is that? ASHA CE conducted a survey of ASHA members and Providers when considering refreshing our brand. In that survey, many ASHA members indicated that the Content Area was not useful, and it caused confusion. Even though the Content Area will not be included in the promotional material, you still must select it in the CE Provider Portal as part of the course registration process.

The New ASHA CE Provider Insignia

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Use of the Insignia is optional, so you may not be using it at the moment. If you’re currently using it, don’t forget to change from the old Insignia to the updated version. You can use the Insignia in general promotional pieces for your organization to indicate that you are an ASHA CE Approved Provider. It’s different from the Brand Block in that you shouldn’t use it in promotional material for courses. It may be placed on your organization’s website, in print advertisements for your organization, and in informational brochures. The Insignia is not customized for individual Providers; however, it is a proprietary graphic reserved for use by ASHA CE Approved Providers only.

Check out the Insignia Guidelines [PDF] for more information on proper usage.

As always, ASHA CE is here to help you if you need it! If you have any questions about the Brand Block, the Insignia, or how to use them, please reach out to your Provider Manager. Thank you to all the Providers who have already starting using the new Brand Block and Insignia! We hope you’re as excited about the new branding as we are!

Intersections is published by:
ASHA Continuing Education staff with the assistance of a volunteer advisory panel of ASHA Approved CE Providers: Chelsea Bailey (OSLHA), Tracey Callahan (SLP Nerdcast), Debra Cowley (Starkey Hearing Technologies), Lisa Milliken (Select Rehab), Selena Reece (Carolina Speech Pathology), Wayne Secord (Red Rock Publications), Cory Tompkins (Career Improvement & Advancement Opportunities), and Mark Witkind (Witkind Associates)

Managing Editors: Joan Oberlin, Jo Ann Linseisen

Continuing Education Board Members:
Tanya Shores (chair), Diana Christiana, Tedd Masiongale, Margaret Pierce, Raul Prezas, Katie Strong, Anu Subramanian, Joanne Slater, Valeria Roberts Matlock (Board of Directors liaison), Sharon Moss (Board of Directors liaison), and Jo Ann Linseisen (ex officio)

ASHA Corporate Partners