CE_Intersections

March 2019

Intersections is the quarterly e-newsletter distributed to ASHA Approved Continuing Education Providers to connect and exchange ideas in order to better accomplish their continuing education activities.

In this issue:

Connect

Ellen Fagan's Retirement After 30 Years as Director of ASHA CE

On January 7, 2019, ASHA Continuing Education's (CE) Director, Ellen Fagan, retired from ASHA to start a new chapter in her life. We marked Ellen's retirement with an ASHA staff-wide party, complete with a potluck, an assortment of retirement crafts tables, a Polaroid booth with a life-sized Ellen cutout, a display of photos of Ellen with ASHA staff and celebrities from past ASHA Awards Ceremonies, a basketball free-throw competition (Ellen is a big fan of the WNBA), a song sung by ASHA CE staff (to the tune of Pink's “What About Us,” an Ellen favorite), and ASHA CE's versions of Family Feud (“Fagan Feud”) and the Ellen show. It was a fitting celebration for a woman who had a huge influence not only on ASHA, but on the speech, language, and hearing professions as a whole.

Ellen graduated from University of Alabama with a master's degree in speech-language pathology and went on to earn a doctorate in education from John's Hopkins University. She started working as a clinical educator and assistant professor at the University of South Carolina in Columbia and as an SLP in South Carolina public schools. Ellen also had a private practice in Columbia and provided professional management services to the South Carolina Speech-Language-Hearing Association before joining ASHA.

When Ellen started at ASHA in 1988, she was charged with cultivating a fledgling ASHA CE program. She would foster the growth of the ASHA CE program over the course of more than 30 years at the helm as Director of ASHA CE. Ellen was ASHA CE's captain. She provided direction to bring CE into the future, set goals and expectations for the program, and guided her CE team through challenges. Among her many accomplishments, she worked with all state licensure boards to ensure that the ASHA continuing education units (ASHA CEUs) are accepted toward state licensure; championed the ASHA CE Board's requirement for transparency in course planning, promotion, and delivery; helped lead the effort to promote the value of interprofessional education (IPE) and interprofessional practice (IPP); and restructured ASHA CE multiple times, with the goal of providing the best customer support to ASHA members and ASHA Approved CE Providers while easing the transition for her CE team. Under Ellen's leadership, ASHA CE has grown from 88 ASHA Approved CE Providers offering just over 1,000 courses each year when Ellen started in 1988, to more than 540 ASHA Approved CE Providers offering more than 42,000 courses a year when Ellen retired in 2019!

Throughout ASHA, Ellen was not only known as a leader and expert on Continuing Education, but also as a true renaissance woman. Ellen took an active role in the International Association of Continuing Education and Training (IACET), where she held multiple leadership roles including President. She also served on the American National Standards Institute's (ANSI) Certificate Program Accreditation Committee, which she chaired for several years. Ellen developed a reputation as a skilled facilitator and began a Facilitator Training Program at the ASHA National Office. Many ASHA staff members were trained by Ellen to facilitate team, committee, board and council meetings, team building sessions, and other events. In November of 2017, Ellen was recognized for her outstanding and exemplary service on behalf of ASHA and was awarded ASHA's Outstanding Service Award at the ASHA Awards Ceremony!

It's tough to say goodbye, but we at ASHA are all so grateful to Ellen for her leadership, support and friendship over the years. Many of you probably share this gratitude. On behalf of everyone—Thank you, Ellen! Congratulations on your retirement and a job well done!

Exchange

Supervision and Ethics Course Registration Contest Winners

Fourth Quarter 2018

ASHA Continuing Education (CE) held a random drawing to select a Continuing Education Administrator (CEA) who registered an ethics course with us between June 15 – December 31, 2018, and Theresa Richard from Mobile Dysphagia Diagnostics is the winner! She registered the course, "How to Ethically Use Online Groups to Get Help and Support as an SLP."

A random drawing was also held to select a CEA who registered a supervision course during the same time period. Congratulations to Jill Glessner from EBS Healthcare who won that drawing! She registered the course "Clinical Supervision: Creating a Path to Independence."

Each CEA received a $100 Amazon gift card. Thanks to all our ASHA Approved CE Providers and CE Administrators who have participated! Registering courses focused on these topics helps ASHA CE Registry users fulfill the new Certification standards going into effect in 2020.

Accomplish

Provider Year-in-Review Reports

Look for your organization's Provider Compliance and Productivity (PCAP) report this April. This high-level, visual snapshot of your organization's performance in 2018 is intended to inform your continuous quality improvement efforts. The report offers personalized information on:

  • the number of courses added and offerings with end dates in 2018;
  • adherence to the ASHA CE Board's requirements, expressed as a comparison of the number of compliance issues for 2018 and 2017;
  • your organization's most frequent trouble spots (up to 10); and
  • the number of participants attending your course offerings in comparison with other providers who have a similar number of offerings.

You will notice a stop light that reflects your organization's compliance tier (i.e., green=strongest, yellow=middle, red=lowest). Compliance tiers reflect how your organization performed when compared with providers who had a similar volume of courses registered and offerings held in 2018.

Be sure to review your organization's most frequent compliance issues. Use the common compliance issues frequently asked questions during discussions with your provider team about how to continue to improve your compliance.

See this Sample Report [PDF] to review the new structure and descriptions of content.

Registering Courses in the Online Registration System – Finer Points

A couple of issues still are confusing Continuing Education Administrators (CEAs) who are registering courses using the new Course and Offering Registration System:

Method of ASHA CEU Calculation

  1. If the event is live, then seat time will be the method of calculation for ASHA CEUs.
  2. If the course is an asynchronous self-study, then there can be several methods of determining the ASHA CEU amount (you can choose one or more that apply):
    • Run time of the video or audio recording
    • Word count for text 
    • Pilot study that looks at time spent on activities, evaluation, and/or assessment 
    • Inherited ASHA CEUs if the self-study course has been registered already and if ASHA CEUs have been determined—you can just reference that course number without providing the pilot study or run time again
  3. If the course is blended, then ASHA CEUs can be a combination of seat time and other methods (such as run time).

Offering Registration Deadlines

All courses except cooperative events must be entered and submitted through the Online Course and Offering Registration System at least 15 days prior to the start date of the first offering of the course. In calculating these 15 days out, you do not count the first day the course is offered. If you count the day of the first offering, it is 16 days. Please also take into account that not every month has 31 days—some have 30, and one has 28, sometimes 29. You can use the  Date Forecaster to help you to determine due dates. Ask your Provider Manager to mail you one if you can't locate your copy.

Cooperative courses are due 30 days prior to the start date of the first offering. Again, you do not count the first day of the course offering.

Here is an updated chart of CE deadlines [PDF] for your reference.

Promotional Materials

Indicate the primary method(s) that you will use to promote the course. If the primary promotion vehicle will be a website, you can provide the URL (you need to include "http://" in the address). If the course time-ordered agenda, learning outcomes, Brand Block, ASHA CEU sentence, and speaker disclosures are included on the website, then you do not need to provide an attachment of those documents.

Clear Language for Use in Describing ASHA CEUs in Promotional Materials

ASHA Continuing Education Board (CEB) Required Practice 3.4e went into effect on January 1, 2018. The goal of this required practice is to ensure (a) clarity in course promotional efforts regarding the specific type(s) of continuing education credit available (e.g., ASHA CEUs) for completing the course and (b) consistency in how we refer to the course content versus the type of credit available. The clearer we are in our promotional efforts, the more clearly potential registrants will understand what specifically is being offered. Guidance for the correct use of terms/language in promotional efforts [PDF] can be found online.

Required Practice 3.4e provides additional direction related to print or digital course descriptions, promotional materials, and advertisements:

Required Practice 3.4e

Print or digital course descriptions, promotional materials, or advertisements must adhere to the following requirements:

  • When referencing the credit offered, the specific type of Continuing Education Units (CEUs), credit, or hours must be identified. For example, use "ASHA CEUs" not "CEUs." 
  • Advertising cannot include the phrase "free ASHA CEUs," or any language implying or suggesting the awarding of ASHA CEUs is free.
  • The word "free" may be used when advertising a course that has no registration fee.
  • If course registration is free, but the purchase of an item related to the course is required to participate in the course—for example, a book or a device—this must be disclosed to the learner prior to their registering for the course.
  • The acronym "CEU" should not be used to mean "course." For example, say, "New courses for ASHA CEUs," not "New CEUs." 

ASHA CE Board Requirement 3, including all the required practices, can be found in the  Requirements for ASHA CE Provider Approval [PDF] . Please note that an appeal is required if print or digital course descriptions, promotional materials, or advertisements are non-complaint with Required Practice 3.4e.

ASHA Approved CE Providers may promote their courses for ASHA CEUs before the course is registered with ASHA CE. Simply follow the guidelines for promoting courses for ASHA CEUs and don't use the following phrases in promotional efforts:

  • "CEUs are pending approval by ASHA."
  • "CEUs pending."
  • Any language implying that ASHA CE is approving your course.

For ASHA Providers that are approved to offer ASHA CEUs, you do not have to wait to have your course registered before advertising that it is available for ASHA CEUs. Go ahead and include the ASHA CEU sentence in your promotion piece and in any cooperative promotion piece.

Five Year Course Validity Dates

When ASHA CE introduced the new Course and Offering Registration System in 2018, we also implemented a change allowing group (live), individual (self-study), and blended (having both live and self-study components) courses to be valid for 5 years. Now that the change has been made, let's review the details of course validity and why it is important.

What is the course validity period? The course validity period is the date range during which a course may have offerings added without being re-registered as a new course. You may add new offerings to the course as long as the offerings start and end within the 5-year validity period and as long as the course content is unchanged.

How is the 5-year validity period determined?  When a course is entered into the Course and Offering Registration System, a field appears requesting the start date of the earliest offering. The date entered into this field determines the validity start date and will extend for 5 years from that date. Example: You submit a course registration with multiple offerings, and you enter "04/01/2019" into the field that appears (this field requests the earliest offering's start date). The validity period for your course will be calculated in the system (e.g., in this case, the validity period listed is "04/01/2019 through 04/01/2024").

Where can I find the 5-year validity period start and end dates? They are indicated in two different places, both of which can be accessed through the Course and Offering Registration System:

  • Course Overview page – Under "Offerings Registration," where it says, "Offerings must start and end between these dates:".
  • Offering Registration page – In a box on the right side, where it says, "Offerings must start and end between these dates:".

When should I add an offering, and when should I register a new course?

  • You should add an offering to the existing course if the course content has not changed and if the start and end dates of the offering fall within the course's validity period.

  • You must submit a new course registration if you plan to submit a course offering occurring after the validity period ends or if the course content changes from the course as registered with ASHA CE.

    *Note: 5-year validity is not retroactive to courses that were submitted for registration before the implementation of the new Course and Offering Registration System. The validity period indicated in the Registration Confirmation Letter still applies for these courses, which were submitted prior to September 26, 2018.

Why are validity dates necessary? It is ASHA CE's expectation that ASHA Approved CE Providers review course quality, content, and effectiveness regularly (ASHA CE Board Required Practice 9.13). Any course registered for ASHA CEUs for 5 years should undergo a thorough content review before it is re-registered.

If you have any questions about course validity, please contact your Provider Manager.


Intersections is developed and written by:
Clayonia Colbert-Dorsey, Jillian Henderson, Danielle Huber, Joan Oberlin, Brandi Wilkins, and Anne Scott

Intersections is published by:
ASHA Continuing Education staff with the assistance of a volunteer advisory panel of ASHA Approved CE Providers: Lisa Milliken (Select Rehab), Wayne Secord (Red Rock Publications), Donna Spillman Kennedy (Selective Mutism Anxiety Research & Treatment Center), Cory Tompkins (Career Improvement & Advancement Opportunities), Melinda Wade (Cincinnati Children's Hospital) and Mark Witkind (Witkind Associates)

Managing Editors: Joan Oberlin, Jo Ann Linseisen

Continuing Education Board Members:
Valeria Matlock (chair), Sheila Bernstein, Kyle Epps, Shatonda Jones, Nan Liening, Tedd Masiongale, Miguel Montiel, Joanne Slater, Julie Verhoff, Arlene Carney (Board of Directors liaison), Barbara Jacobson (Board of Directors liaison), and Jo Ann Linseisen (ex officio)

ASHA Corporate Partners