CEO Update

April 2018

State of the Association

Although ASHA's audited financial results will not be available for a few more months, the Association's preliminary (unaudited) financial information has been compiled and, because these results are unlikely to change substantially once they have been audited, I wanted to share them with you as soon as they became available. (The updated membership numbers for 2017 are now official, as detailed below.)

Financial Data

  0418 Revenue

For the year ending December 31, 2017, ASHA's total operating fund revenues (unaudited) were $58,875,485. This figure includes all operating sources of revenue: dues, fees, and non-dues revenue (such as advertising, sponsorships, sales of products, Convention revenue, etc.). The chart shows ASHA's operating revenue for the past 5 years and shows increases through 2017, with a slight decrease in 2015.

0418 Expenses

ASHA's total operating fund expenses (unaudited) for the year ending December 31, 2017, were $58,629,032. This figure includes the operating expenses associated with all member services—such as scholarly publications, accreditation, certification, ethics, academic affairs, science and research, public information, government relations, professional practices, professional development, and communication; the work of committees, boards, and councils; and staff salaries and benefits. This chart shows ASHA's operating fund expenses for the past 5 years.

0418 Reserves     

And should the need arise, ASHA has sufficient reserves available to enable the Association to respond to unanticipated opportunities and challenges.

Strong Member Growth

ASHA's total membership continues to show strong growth, and retention is stable and positive. Although new certificate holders, members, and affiliates join throughout the year, a decision was made many years ago to update membership and affiliation data effective December 31 of the previous year, and to use that number throughout the subsequent calendar year as the official count of members and affiliates. This avoids having a perpetually moving target and constantly changing numbers. As of December 31, 2017, ASHA's member and affiliate counts are as follows:

CCC-A 13,266
CCC-SLP 168,604
Dual Certification  849
In Process 1,667
Not Certified* 13,470
Grand Total 197,856

*Includes Member Only, International Affiliates, Associates, and NSSLHA Members

Associates (audiology and speech-language pathology support personnel) began affiliating with ASHA in the 2011 calendar year. Consistent with the NSSLHA–ASHA integration in 2012, NSSLHA members are now student members of ASHA and, as such, were included in ASHA counts that were reported starting in 2012. ASHA's certified member counts for audiologists and for speech-language-pathologists for the past seven years are presented in the following table.

YEAR 2011 2012 2013 2014 2015 2016   2017
CCC-A 12,844 12,978 12,893 12,906 12,970 13,118 13,266
CCC-SLP 133,621 138,433 144,253 150,468 156,254 162,473 168,604
Dual CCC 1,172 1,124 957 931 907 881 849

Retention Data

One of the big factors contributing to ASHA's steady growth is a consistently high retention rate for both audiologists and speech-language pathologists. ASHA's retention rates held to their remarkably high rates in 2017. The overall retention rate was 98.2%: 98.5% for SLPs and 96.6% for audiologists. ASHA's overall retention rate has been above 98% for more than a decade. Another strength for our professions and for the Association is the fairly equal distribution among age groups.

0418 Retention

A further sign of the continuing health of our professions in 2017 is that only about 1% of ASHA-certified audiologists or speech-language pathologists reported that they are unemployed and seeking work. That number has stayed at about 1% for many years, holding steady over the past 7 years.

Value for Your ASHA Dues Dollar

As with all membership organizations, ASHA's members ask, from time to time, "What do I get for my dues dollars?" and the related question, "Where do my dues dollars go?" ASHA's value proposition to members is at the heart of all of our programs, products, and services, so we are always eager to answer those questions. In addition to the ongoing member benefits provided year in and year out, below are just a few of the major initiatives ASHA has undertaken on behalf of members since 2010, (the year when dues were last increased):

  1. Practice Portal – Web portal on that provides members with state of the art information for use in the day-to-day delivery of services.
  2. Value of the CCCs Campaign – Major awareness campaign promoting the value of ASHA members' services to external audiences that refer to, hire, and/or pay for audiologists' and speech-language pathologists' services.
  3. Interstate Licensing Compact  - An agreement between states that would offer a pathway for licensure to qualified audiologists and speech-language pathologists who wish to practice in multiple states. An interstate compact would increase access to services for clients in underserved or rural areas and would allow practitioners to more easily connect with experts and clients through the use of technology in other states. This multi-year initiative is underway.
  4. Revised and Enhanced Journals/Publications Program – Research and innovation keep communication sciences relevant and moving forward, continually building our knowledge and the evidence base for provision of services to the public.

Additionally, when looking through the lens of value at what ASHA membership costs in relative terms, we can see several points of comparison and benchmarks:

  1. The cost of membership has actually DECREASED in real terms, when using an inflation-adjusted approach. Specifically, given that dues were set at $225 in 2010, if they had increased annually to keep up with inflation, they would now be $263.44 in 2018. Keeping dues at the same level for the past 8 years has, if you will, afforded members a discount every year for the past 8 years!
  2. The ASHA value proposition compares favorably, when looking at the dues of related organizations:
Association   Dues
ASHA $225 (includes cost of certification)
APTA $295 (membership only)
AOTA $225 (membership only)

Finally, the pie chart below shows the distribution of dues dollars. From the volunteer leaders through to the staff, stewardship and return on investment of finances is always a point of discussion in all the initiatives that are considered. As my last CEO Update on cost savings indicates, this vigilance translates into a high degree of efficiency, and we hope that members see they are getting good value for their dues dollars.

0418 Budget

National Office Staff Updates

New ASHA Staff Since March 2018

  • Phillip Emeritz, Associate, Business Systems Analyst
  • Carla Marin, Administrative Assistant, Special Interest Group
  • Marisa van der Eijk, Advertising Sales Coordinator

Staff Who Have Changed Positions

  • Libby Bauer, Director of Operations and Product Management (Publications)
  • Michael Cramer, Content Curation Manager (Publications)
  • Elaine Niefeld, Director of Content Development (Publications)
  • Jill Straniero, Director, Digital Product Management (internal)
  • Frank Wisswell, Content Development Specialist (Publications)

Individuals Who Have Left to Pursue Other Opportunities

  • Heather Bupp, Director of Ethics
  • Diane Harris, IT Project Manager
  • Ginger Harrison, Associate Director, Certification Operations
  • Sam Hewitt, Director, Federal Affairs, Health Care
  • Taniza Holmes-Craggette, Peer Review Administrator
  • Renee Levinson, Associate Director, Continuing Education (retired)
  • Eric Pettaway, Manager, Account Receivable/Revenue Sector

Awards and Milestones

ASAE Gold Award for Leadership Academy 

ASHA's newly launched Leadership Academy has won an ASAE "Gold Circle Award" (GCA) for 2018 in the category of New Product/Service Launch Campaign. Gold Circle Awards recognize truly extraordinary association programs in the Marketing, Membership, and Communications fields. GCA recognitions are awarded only once annually, which also includes the Gold Circle Award for Overall Excellence. The New Product/Service Launch Campaign category recognizes an outstanding new product/service launch campaign, with elements that may include web pages/micro-sites, printed material, electronic material, social media, video, apps, and other supporting materials. Success metrics may include revenue as a result of the product/service, proof of member engagement with the product/service, and the product's effect on member recruitment/retention.

ASHA Wins the NBASLH William T. Simpkins, Jr. Service Award

ASHA received the 2018 National Black Association for Speech-Language and Hearing (NBASLH) William T. Simpkins, Jr. Service Award on April 13, 2018 during the Awards Dinner at the 2018 NBASLH Convention. NBASLH describes the Award as designed to recognize an organization or an individual who has distinguished itself/himself/herself through service to NBASLH. The recipient of the award exemplifies the mission and goals of the organization through notable contributions, and it is an honor of distinction for the recipient (i.e., individual, team, agency, corporation or academic institution). The recipient of this award of distinction will be recognized during NBASLH's Annual Convention.

ASHA Corporate Partners