Response by Angela Mandas and Terrie Sekins
Ethics Roundtable: Are Sales Quotas Appropriate in Clinical
Settings?
Angela Mandas, Senior Speech-Language Pathologist
and
Terrie Sekins, Senior Audiologist
Long Beach Memorial Medical Center
Long Beach, California
As supervisors in a large metropolitan hospital, we
are faced with the challenge of reviewing the performance
of clinical staff. One criterion for judging employee
performance is productivity. Clinical productivity
determines the scale for each employee's annual
performance review. If they accomplish a predetermined
level of productivity they receive an incentive in the
form of an increase to their base pay. If they do not
meet the standard, then salary remains the same. As
healthcare changes and patients are referred for services
less often or are discharged quickly from hospitals, it
can be difficult to meet high productivity standards.
Incentives to increase work performance are appropriate,
but this approach can be abused when it serves to
increase revenues rather than to maximize clinical
efficiency. Every work setting has expectations for
productivity and incentives for employees. In this
particular case, Mr. Allen and the employer should have
discussed the company's policy and incentive program
regarding the sale of hearing aids prior to an employment
agreement. Setting standards or quotas is not
inappropriate in business and is not inherently unethical
in clinical practice. It is our responsibility as
clinicians to know what is right and wrong when we are
discussing products with our patients. This same clinical
ethic should be applied to our business practices. Is the
patient receiving what he/she needs? Is the outcome
appropriate for the client? We as clinicians must
recognize that we are in business, if we are to survive
into the next the millenium.
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To submit cases or to be added to the list of respondents
please contact: Helen Sharp Department of Speech Pathology and
Audiology, 307 WJSHC University of Iowa, Iowa City, IA 52242.
Phone: 319-335-6596, fax 319-335-8851, e-mail:
helen-sharp@uiowa.edu