Ethical Marketing and Advertising
Note: This program was originally available as part of the 2013 Private Practice Institute Online conference.
In this session we'll discuss how to advertise and market professional services fairly, accurately, and ethically. We'll address issues including professional credentials, online and print advertising and marketing, contracts, and referrals. We'll also review important kickback laws and regulations. You'll come away better able to craft clear, accurate, ethical, and effective messages promoting your services and the professions.
You will be able to:
- discuss your ethical responsibilities when marketing and making public announcements
- identify the limits of marketing professional services and the sale of products
- use titles, degrees, and credentials appropriately in advertising
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View the Table of Contents [PDF]
5/5/2013 to 2/4/2014