Develop an action plan for getting better health plan coverage of your services. 

This guide helps clinicians select a target audience, perfect the communication message, make face-to-face contact with decision makers, and put together information packets. Abundant resources are available via the accompanying CD. This product will allow you to:

• Respond to a benefit manager’s questions about including your services in the company’s health plan.
• Use social media to get your message out and to develop local and state public relations efforts.
• Understand the role marketing plays in advocacy.

Clinicians will be able to work with employers, health plan representatives, and consumers to advocate for improved coverage of services. A great resource for promoting the services of speech-language pathologists and audiologists to health plans.