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Abstract: Continue ASHA’s New Initiatives Fund to support new product development
RESOLVED, That the New Initiatives Fund be continued at a funding level of $500,000 under the direction of the executive director to provide resources for market research, product development, and/or promotion of new sources of non-dues income; and further
RESOLVED, That the New Initiatives Fund be subject to the conditions and criteria established in LC 28-97; and further
RESOLVED, That this Fund be discontinued in 5 years (December 2007).
RATIONALE: In its desire to become less reliant on dues revenue, ASHA is continually seeking new sources of non-dues revenue. Since 1997, the New Initiatives Fund has been a source for the funding of such non-dues, revenue-generating projects as the language development book, sponsorship, journal CEUs, and the Summit project. The current resolution establishing the New Initiatives Fund (LC 28-97) expires in December 2002.
OUTCOME(S): Continued funding of the New Initiatives Fund will enable ASHA to investigate and respond to member needs for new products, which in turn will generate additional non-dues revenue for the Association.
BUDGET IMPACT: Market research will assist ASHA in determining what new product areas will be of interest to our members. Targeted new product development will lead to increased non-dues revenue. As a project becomes budget neutral or positive, that project will be transferred to the Operating Budget. For example, the Journal CEU Project became profitable in 2000 and was transferred to the Operating Budget in 2001. It is anticipated that the Sponsor Initiative will generate a net profit in 2002.
PROGRAMMATIC IMPACT: Additional non-dues revenue from new products may be used to support the programs of the Association.
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