On December 2, 2010, the U.S. House of Representatives passed S.2847, the Commercial Advertisement Loudness Mitigation Act (CALM). The bill requires the Federal Communication Commission (FCC) to develop regulations that will end the practice of broadcasters increasing the volume of television advertisements as a means of getting the consumers' attention. The bill has already passed in the Senate, and now goes to the White House to be signed into law by President Obama.
In addition, the bill would provide for a process at the FCC to issue waivers to television broadcast stations, cable operators, or other multichannel video programming distributors for whom complying would entail a financial hardship.
For more information, please contact Neil Snyder, ASHA's Director of Federal Advocacy at 800-498-2071 ext. 5614 or email@example.com.