American Speech-Language-Hearing Association

Developing a Strategic Plan for a Program in Communication Sciences and Disorders

Strategic Plan: Issue

Definition

Issue: Identified major concern to the program that is a barrier to positioning the program in its desired future and achieving its Vision/Mission. Identified issues are based on current and future trend information related to the program, its customers, and the internal and external environments that have an impact on the program, and are related to an identified Focus Area. Identified issues provide the basis for deriving the program's outcomes to be achieved through strategic planning. Issues are written as cause and effect statements.

Writing the Strategic Plan: Identify Issue

Example Focus Area: Research

Example Issue: An enhanced culture for conducting and publishing applied and efficacy research is necessary to foster a research community and to increase the current level of faculty research and publications, and is essential to provide evidence-based clinical practice.

Issues

[Develop an issue statement for each of the identified Focus Areas.]

Share This Page

Print This Page