The American Speech-Language-Hearing Association (ASHA) has received a 2014 Bronze Anvil Award of Commendation from the Public Relations Society of America (PRSA) for superior performance in the design and execution of an individual public relations tactic within a broader public relations campaign.
ASHA earned the 2014 award in the Public Service Announcements (PSA) category for the video PSAs of its Identify the Signs public education campaign (http://IdentifytheSigns.org).
Developed in collaboration with Home Front Communications, Washington, DC, the PSAs are a leading tactic in ASHA's effort to educate the public about the warning signs of communication disorders. The spots have proven popular with broadcast stations nationwide, ranking among the top 20% of PSAs in number of airings in 2013.
The Bronze Anvil Awards were created by PRSA in 1969 to recognize outstanding public relations tactics—the individual items or components that contribute to the success of an overall program or campaign. Of the 734 applicants to the awards program this year, only 90 received commendation awards.
"We are honored to receive this prestigious award from PRSA," said ASHA 2014 President Elizabeth S. McCrea, PhD, CCC-SLP. "It is an indication that we are making strides in the important task of getting the word out about persons with communication disorders and the professionals who serve them."
According to Joe Cohen, APR, PRSA 2014 chair, "It is with great honor that we award ASHA with PRSA's Bronze Anvil Award of Commendation in recognition of tactical expertise in public relations. This award recognizes PR professionals that have raised the bar for tactical expertise in the profession and have delivered significant value to the organizations they represent."
About the American Speech-Language-Hearing Association
ASHA is the national professional, scientific, and credentialing association for more than 173,000 audiologists, speech-language pathologists, speech, language, and hearing scientists, audiology and speech-language pathology support personnel, and students. Audiologists specialize in preventing and assessing hearing and balance disorders as well as providing audiologic treatment, including hearing aids. Speech-language pathologists identify, assess, and treat speech and language problems, including swallowing disorders. www.asha.org/