The American Speech-Language-Hearing Association (ASHA) has joined forces with AARP as an advisor to a new hearing education and awareness effort by the nation's leading organization for Americans over age 50.
Launched this week, the effort is expected to offer new research and resources on hearing loss and hearing health, and bring increased attention to the health, social, economic, and emotional impact of hearing loss.
"We are very excited to have this opportunity to work with AARP," according to Allan O. Diefendorf, PhD, CCC-A, ASHA's Vice President for Standards and Ethics in Audiology.
Dr. Diefendorf notes that AARP's campaign couldn't be timelier or more needed.
"America is aging and the importance of educating and raising awareness about hearing is only going to increase," he explains. "For this collaboration with AARP, ASHA looks forward to drawing upon its extensive network of professionals and the experience they've gained from their long history of helping Americans with their hearing health."
More information about AARP's campaign is available at http://www.aarp.org/about-aarp/press-center/info-03-2011/hearing_education_awareness_campaign.html.
About the American Speech-Language-Hearing Association
ASHA is the national professional, scientific, and credentialing association for more than 145,000 audiologists, speech-language pathologists, and speech, language, and hearing scientists. Audiologists specialize in preventing and assessing hearing and balance disorders as well as providing audiologic treatment including hearing aids. Speech-language pathologists identify, assess, and treat speech and language problems including swallowing disorders.