American Speech-Language-Hearing Association

Media Advisory: Buds In The Schools Week, November 15-19, 2010

Activities To Highlight Hearing Protection Through Safe Use Of Personal Audio Technology For Phildelphia Students

Week Has Been Designated By Philadelphia's Mayor Michael A. Nutter

(Rockville, MD - November 12, 2010)  

Why Cover This Now:

A major health issue is involved: Hearing loss is now affecting nearly 20 percent of U.S. adolescents age 12–19, a rise of 5 percent over the last 15 years; one in 20 adolescents has a notable hearing loss and one in 5 is showing signs that they are on the route to having hearing loss. (Journal of the American Medical Association, August 2010: www.news-medical.net/news/20100818/Hearing-loss-in-adolescents-on-the-rise.aspx.)

Over the past five years, iPod usage has dramatically increased from 18% to 76%. Studies show kids are overusing these devices, behavior which can contribute to noise-induced hearing loss. (The Kaiser Family Foundation study, January 2010: www.kff.org/entmedia/mh012010pkg.cfm.)

A study from the University of Ghent in Belgium found that listening to an MP3 player for just one hour can lead to temporary hearing loss. (Abstract: http://archotol.ama-assn.org/cgi/content/abstract/136/6/538.) According to the Centers for Disease Control (2009), about 12.5% (52 million) children and adolescents (aged 6–19) have permanent hearing loss due to excessive exposure to noise.

Buds In The Schools Week is an initiative of the Listen To Your Buds (www.listentoyourbuds.org) public education campaign of the American Speech-Language-Hearing Association (ASHA). The campaign teaches children how to use personal audio technology safely so that they protect their hearing. Sponsored by ASHA, the week is being held in collaboration with the National Institute of Deafness and Other Communication Disorders (NIDCD), at the National Institutes of Health (www.noisyplanet.nidcd.nih.gov), the Consumer Electronics Association (www.ce.org), Parents' Choice Foundation (www.parents-choice.org), The Educational Audiology Association (www.edaud.org), the Music Teachers National Association (www.mtna.org), Califone (www.califone.com), and Tune A Fish Records (www.tuneafishrecords.com).

Buds In The Schools Week will have city-wide reach. It will feature three days of in school "safe listening concerts" featuring leading children's music artists Oran Etkin and Brady Rymer. Other activities will include daily morning school announcements related to hearing protection, and presentations by NIDCD about hearing, noise, and how children can be proactive with regard to their hearing health. Also, in advance of the Week, related lesson plans have been disseminated throughout area schools systems.

Available For Interviews: Hearing experts, school personnel, students.

Buds In The Schools Week Concert Schedule

Tuesday, November 16
10:00 a.m.

John Hancock School
3700 Morrell Avenue
Philadelphia, PA 19114
215-281-2604

1:00 p.m.

Stephen Decatur School
3500 Academy Road
Philadelphia, PA 19154
215-281-2606

Wednesday, November 17
10:00 a.m.

Andrew Jackson School
1213 South 12th Street
Philadelphia, PA 19147
215-952-6223

1:00 p.m.

Alexander Adaire School
1300 East Palmer Street
Philadelphia, PA 19125
215-291-4712

Thursday, November 18
10:00 a.m.

Blakenburg School
4600 West Girard Avenue
Philadelphia, PA 19131
215-581-5505

1:00 p.m.

Leidy School
1300 Belmont Avenue
Philadelphia, PA 19104
215-581-5500

Buds In The Schools Week Concert Performers

Oran Etkin is both an internationally acclaimed jazz and world music artist, and the creator of the groundbreaking Timbalooloo method of enriching the musicality of young children. Etkin's 2010 release, Wake Up Clarinet! features nine tracks by Etkin's working jazz group with soulful vocalist Charenee Wade and drummer Jason Marsalis as well as entertaining video from a Timbalooloo concert with Clara Net and Big Mama Tuba! Etkin was also a featured artist on Putumayo Kids' Jazz Playground, winner of the Parents' Choice Gold Award.

2009 GRAMMY nominee and Parents' Choice Awardee Brady Rymer "might just be the best-sounding band in children's music," according to NPR's All Things Considered. First class, all-American roots/rock with a feel-good R&B foundation is Rymer's calling card—he creates a warm, optimistic, rollicking back-porch vibe that gets children and their families up and dancing, and smiling from ear to ear. Kids love the energy and Rymer's magnetic, good-times-guy charm, and his musicianship is something even the most discerning music-loving parent can appreciate.

Media Contacts

Kimberly O'Sullivan, ASHA Public Relations Manager, cell 301-987-8420, office 301-296-8715, or e-mail at kosullivan@asha.org.

Joseph Cerquone, ASHA Public Relations Director, cell 703-973-7744, or e-mail jcerquone@asha.org.

Credentialed media are welcome. Contact Kimberly O'Sullivan at kosullivan@asha.org to pre-register.

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