American Speech-Language-Hearing Association

ASHA, Califone® To Collaborate On Public Education Campaign

(Rockville, MD - June 15, 2007)  

The American Speech-Language-Hearing Association (ASHA) and Califone International, Inc. announced today that they have agreed to work together to promote "America: Tuned In Today . . But Tuned Out Tomorrow?", an ASHA public education campaign with a safe listening message about using personal audio technology.

ASHA is the national professional, scientific, and credentialing association for more than 127,000 speech-language pathologists, audiologists, and speech and hearing scientists. Califone was founded in 1947 and continues to be a leader in the design, development and manufacturing of audiovisual and supplemental curriculum products for use in education, presentation and professional markets.

"We are very pleased that Califone will be helping us disseminate our safe listening message," ASHA President Noma Anderson observes. "Our joining forces is an especially good fit. Tens of thousands of ASHA members who are speech-language pathologists and audiologists work in schools nationwide. Meantime, Califone has a very strong educational product business with school systems around the country."

"As hearing loss can lead to numerous problems in school, such as difficulty with academic achievement in language arts, vocabulary, arithmetic, and problem solving, we believe it is our duty to help educators inform their students on using technology responsibly," said Roscoe Anthony, President of Califone. "Pairing with ASHA complements our core principles and works to ensure that we can help more students use technology in the classroom correctly."

In coming weeks and months, ASHA and Califone plan to develop new and specific ways to promote "America: Tuned In Today". Since December 2005, the campaign has led raising public awareness about the potential risk of hearing loss from unsafe usage of personal audio technology. Last month, the ASHA campaign was promoted on the Times Square message board in New York City. In addition, it has drawn global media coverage, commissioned the first ever national polling on usage habits of current personal audio-technology, made cross-cultural minority outreach a focus of its activities, and appealed to a variety of ages through broadcast PSAs and tools like the kid-friendly "Buds" Web site, www.listentoyourbuds.org.

The ASHA-Califone collaboration is the most recent one to be announced. During the past two months, the Consumer Electronics Association (CEA) and the rock group O.A.R both decided to join forces with the campaign. The former has agreed to provide financial and in-kind support; the latter will soon make PSAs for distribution later this year. O.A.R. has sold more than 1.2 million albums world-wide.

About the American Speech-Language-Hearing Association

ASHA is the national professional, scientific, and credentialing association for more than 127,000 audiologists, speech-language pathologists, and speech, language, and hearing scientists. Audiologists specialize in preventing and assessing hearing disorders as well as providing audiologic treatment including hearing aids. Speech-language pathologists identify, assess, and treat speech and language problems including swallowing disorders. For more information about noise, hearing loss, and noise prevention, go to ASHA's Web site or 1-800-638-TALK.

About Califone International, Inc.

Califone was founded in 1947 and continues to be a leader in the design, development and manufacturing of audiovisual and supplemental curriculum products for use in education, presentation and professional markets. The company offers a complete line of audio solutions, wireless systems and multimedia products for small, medium and large presentation needs. Califone serves millions of educators and children in the PreK through higher education school environments, and has expanded to serve business and industry, houses of worship, parks and recreation and other presentation markets as well.

 

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